Comments on: A Better Way to Measure Conversion Rate

By: primemethods

primemethods — Tue, 30 Nov 2010 14:04:36 +0000

I have facebook account, twitter account and linkedin account but need some help to drive qualified traffic and leads. I need assistance from one who has passed through the agony of increasing traffic by learning it himself in the hardest way. i look forward to your response. Regards

By: Mobile App Development

Mobile App Development — Tue, 13 Jul 2010 10:22:52 +0000

Two of my all-time favorite bloggers talking about my all-time favorite topic: conversion rate. Kevin, this is sweet.

By: Sympathy Gifts

Sympathy Gifts — Wed, 05 Aug 2009 04:19:52 +0000

We have a Volusion store and the conversion reports are not very detailed. I would love to be able to study conversions more in depth.

By: ben gold

ben gold — Mon, 03 Aug 2009 09:25:09 +0000

Thanks for the sharing this
Kampyle also raises conversion rate…check it out

By: suchinwebs

suchinwebs — Mon, 03 Aug 2009 09:10:54 +0000

Thanks for the sharing this website. it is very useful professional knowledge. Great idea you know about company background. web application development

By: Kouba

Kouba — Mon, 03 Aug 2009 03:08:09 +0000

Are you a professional journalist? You write very well.

By: Michael Feiner

Michael Feiner — Sat, 01 Aug 2009 22:48:31 +0000

Hi Linda,

I think Kevin’s suggested segmentation framework is fantastic.

The only snag, as I mentioned in a comment on Kevin’s blog, is the practical implementation. Both GA and Omniture do not support time-based segments. Which makes this framework impractical unless you can export the data into BI tools such as SPSS or SAS. How many ecommerce web analysts have access to these tools?

There are some potential solutions if you are using SiteCatalyst. Happy to share if anyone wants to get in touch directly (michael.feiner at aepconvert.com).

Thanks
Michael

http://www.aepconvert.com

By: Tim Peter

Tim Peter — Sat, 01 Aug 2009 03:03:24 +0000

Be still my heart. Two of my all-time favorite bloggers talking about my all-time favorite topic: conversion rate. Kevin, this is sweet. Kevin, this is a very cool method for measuring conversion. And Linda, it’s also cool of you to point this out to your readers.

@Kent, I’m with Kevin on this one. I sell luxury travel and hotel accommodations online. A few years ago, I sold economy hotels. And prior to that, lead gen in financial services. All three exhibited different purchase windows and different purchase frequencies.

Clearly, the more we can convert visitors the first or second time to the site, the better. But, different products and services are going to reflect different customer behaviors based on the nature of the service.

By: Kevin Hillstrom

Kevin Hillstrom — Fri, 31 Jul 2009 21:58:39 +0000

Thank you for sharing this article with your audience, how nice!

Kent — no hard and fast rules here, if your business has a 10-14 day window, then plug that into this framework, and away you go.

I consult for a lot of businesses … for some, the right window is 10-14 hours, for some, 1-2 days, for some, 10-14 days, for others, it is a few months. Every company is different. My goal was to share a framework, not to dictate the time used in the sample framework.

By: Kent Zimmerman

Kent Zimmerman — Fri, 31 Jul 2009 13:30:52 +0000

I read Kevin’s post earlier this week, and he certainly make some good points. Segmenting your customers, and analyzing that segmentation data is a trait that successful online retailers all have in common.

I take some small issue in calling anything a “conversion” if it happened over a 30-day span or longer. This simply doesn’t line up with consumer purchasing behavior. Analyzing segmentation data as Kevin suggests is very important, and I think you can learn a lot from it. However, it’s important not to get a false sense of security from conversion metrics that look better as the time span increases. The ability to convert a customer within the first 10-14 days from the initial visit or abandonment is a more telling metric, and a better indicator of what is working (or not) on your site.

Segmenting customers and analyzing the behavior over time? A very good thing! Considering the purchase behavior as a true measure of conversion? Not so much.