holiday shopping

4 Secrets to Reduce Holiday Returns [Infographic]

With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds customer loyalty. There ...
split-test

Tips for Increasing Sales on Black Friday

Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers from competitors. According to Forrester Research, U.S. online holiday sales will exceed US$95-billion ...

7 Ways to Design Home Pages Without Rotating Banners

Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how despised they are by conversion optimization and usability testing experts. But if you don’t use a ...
ecom

8 Tactics of High Converting Ecommerce Sites

If you’re looking for a New Year’s resolution, how about sharpening your CRO skills (conversion rate optimization)? Rich Page, author of Website Optimization: An Hour A Day has a new 31-day CRO video course, and is offering Get Elastic readers ...
steps

Your 12-Step Landing Page Recovery Program [Infographic]

Today I and a few hundred digital marketing professionals from all over the map converge for Unbounce’s Call to Action Conference ( #CTAConf ) right here in Vancouver. We’re also happy here at Elastic Path to have Unbounce as our new downstairs ...
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