shopping-cart

How to Save Abandoned Carts Without an Email Address

It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale. Some sites, like Amazon, make the email ...
checkout-optimization

Ecommerce Checkout Optimization [Slideshow]

If you missed my session on Checkout Optimization at Affiliate Management Days in San Francisco last month, you can catch the on-demand recording of Maximizing Conversions with Checkout Optimization on the Invesp Consulting Blog. You can also checkout ...
bouncy

Bounce Rate Demystified [Infographic]

This week’s installment of Infographic Friday is courtesy of KISSmetrics. A question I’ve often been asked is “what should my bounce rate be?” And of course, the pat consultant answer is “it depends.” According to this ...

8 Tips for Recovering Abandoned Shopping Carts

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
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