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Converting the Long Tail - Get Elastic #11

Posted October 10, 2006 by Dave Olson /

Elastic Path VP of Marketing Jason Billingsley explains how smart search engine optimization and parametric site indexing help retailers profitably capture the “Long Tail” market by positioning their ecommerce shop as a big fish in many small ponds.

MP3 File


[Photo of Jason Billingsley by Kris Krug]

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  1. More Long Tail Banter from Boing Boing on December 1, 2006