Comments on: How Much is Your Coupon Code Box Costing You? http://www.getelastic.com/coupon-box/ #1 Subscribed Ecommerce Blog Tue, 07 Feb 2012 15:39:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Derek Jansenhttp://www.getelastic.com/coupon-box/comment-page-1/#comment-59339 Derek Jansen Wed, 18 May 2011 13:38:52 +0000 http://www.getelastic.com/?p=3333#comment-59339 Great perspective Linda. I think that it's essential that merchants fully consider and understand the implications of having a promo box and factor it into their business profitability model before "jumping the gun". Regards, Derek Great perspective Linda. I think that it’s essential that merchants fully consider and understand the implications of having a promo box and factor it into their business profitability model before “jumping the gun”.

Regards, Derek

]]> By: Indianapolis Web Designhttp://www.getelastic.com/coupon-box/comment-page-1/#comment-29066 Indianapolis Web Design Sun, 19 Sep 2010 15:07:32 +0000 http://www.getelastic.com/?p=3333#comment-29066 While I agree in theory that displaying it has some negative effects, removing the coupon box unless they enter with a specific URL can be problematic. While I agree in theory that displaying it has some negative effects, removing the coupon box unless they enter with a specific URL can be problematic.

]]> By: 6 Ways to Tackle the Promo Code Problem « Get Elastic Ecommerce Bloghttp://www.getelastic.com/coupon-box/comment-page-1/#comment-28721 6 Ways to Tackle the Promo Code Problem « Get Elastic Ecommerce Blog Mon, 13 Sep 2010 09:04:05 +0000 http://www.getelastic.com/?p=3333#comment-28721 [...] for visitors unless they have arrived via an affiliate link or email campaign. These visitors are identified by a URL parameter which is stored in the shopper’s session. At checkout page, the parameter is looked up and the [...] [...] for visitors unless they have arrived via an affiliate link or email campaign. These visitors are identified by a URL parameter which is stored in the shopper’s session. At checkout page, the parameter is looked up and the [...]

]]> By: D-Dubhttp://www.getelastic.com/coupon-box/comment-page-1/#comment-18165 D-Dub Wed, 26 Aug 2009 18:10:14 +0000 http://www.getelastic.com/?p=3333#comment-18165 Hi Carrie, From a high level, to implement fix #2 on EP5.1.1, one idea would be to write a new controller to handle the coupon code embedded in the URL. This controller would strip out the coupon code, apply it to the shopping cart, then forward the user to their next destination (checkout, product page or somewhere else). The coupon code would remain applied to the cart for the remainder of the customer's session. This is from a very high level. For more technical details, it might be better to post in the Grep developer forums (grep.elasticpath.com). Cheers, Dave Hi Carrie,

From a high level, to implement fix #2 on EP5.1.1, one idea would be to write a new controller to handle the coupon code embedded in the URL. This controller would strip out the coupon code, apply it to the shopping cart, then forward the user to their next destination (checkout, product page or somewhere else). The coupon code would remain applied to the cart for the remainder of the customer’s session.

This is from a very high level. For more technical details, it might be better to post in the Grep developer forums (grep.elasticpath.com).

Cheers,
Dave

]]> By: Carriehttp://www.getelastic.com/coupon-box/comment-page-1/#comment-18163 Carrie Thu, 20 Aug 2009 15:21:55 +0000 http://www.getelastic.com/?p=3333#comment-18163 We are currently on EP 5.1.1 - we want to step up a referring site to automatically take a discount, without the customer seeing the promotion code. Fix #2 in the article, seemed like a good solution, but I am not sure where to begin to implement this fix. Any help or thoughts would be appreciated. Thanks, Carrie Pennington We are currently on EP 5.1.1 – we want to step up a referring site to automatically take a discount, without the customer seeing the promotion code. Fix #2 in the article, seemed like a good solution, but I am not sure where to begin to implement this fix. Any help or thoughts would be appreciated.

Thanks,
Carrie Pennington

]]> By: Mobile Commerce Usability: Forms and Checkout | Get Elastichttp://www.getelastic.com/coupon-box/comment-page-1/#comment-18161 Mobile Commerce Usability: Forms and Checkout | Get Elastic Mon, 01 Jun 2009 11:26:16 +0000 http://www.getelastic.com/?p=3333#comment-18161 [...] personalization/tagging to identify customers with a promo code, and hide the coupon code field from [...] [...] personalization/tagging to identify customers with a promo code, and hide the coupon code field from [...]

]]> By: FlipScripthttp://www.getelastic.com/coupon-box/comment-page-1/#comment-18159 FlipScript Tue, 12 May 2009 16:26:49 +0000 http://www.getelastic.com/?p=3333#comment-18159 I completely agree. We saw our overall revenue AND our conversion rates INCREASE when we removed the "coupon code" from our site, and simply decreased the prices on our FlipScript products by the same amount. Internet shoppers are very smart, and we always underestimate their intelligence. If they can get a coupon code...they will. If they can get a better deal elsewhere...they will. And if we play games with them regarding the pricing, they know it. So, we stopped with the coupon game altogether, dropped the prices a bit, and took away the coupon code box. We still may do a sale once or twice a year to clear out some leftover ambigram items, but that's always through a special URL (and usually only sent to our existing customer list). I completely agree.

We saw our overall revenue AND our conversion rates INCREASE when we removed the “coupon code” from our site, and simply decreased the prices on our FlipScript products by the same amount.

Internet shoppers are very smart, and we always underestimate their intelligence. If they can get a coupon code…they will. If they can get a better deal elsewhere…they will. And if we play games with them regarding the pricing, they know it.

So, we stopped with the coupon game altogether, dropped the prices a bit, and took away the coupon code box.

We still may do a sale once or twice a year to clear out some leftover ambigram items, but that’s always through a special URL (and usually only sent to our existing customer list).

]]> By: Alexhttp://www.getelastic.com/coupon-box/comment-page-1/#comment-18157 Alex Wed, 29 Apr 2009 13:39:56 +0000 http://www.getelastic.com/?p=3333#comment-18157 I worked with a client that did not offer a lot of coupons, but a competitor did. We saw that users would leave the site to search for coupons and they take advantage of the competitors lower pricing and coupons. We simply changed the coupon box a text link and when A/B tested against the baseline saw a significant increase in conversion. Generally speaking, all a blatant coupon box does is tell users that someone is getting a better deal than they are. I worked with a client that did not offer a lot of coupons, but a competitor did. We saw that users would leave the site to search for coupons and they take advantage of the competitors lower pricing and coupons. We simply changed the coupon box a text link and when A/B tested against the baseline saw a significant increase in conversion. Generally speaking, all a blatant coupon box does is tell users that someone is getting a better deal than they are.

]]> By: online coupon Codehttp://www.getelastic.com/coupon-box/comment-page-1/#comment-18155 online coupon Code Thu, 16 Apr 2009 13:23:59 +0000 http://www.getelastic.com/?p=3333#comment-18155 Shoppers across the world have been excited about free coupons, which are given by the companies dealing in online business. E-coupon is a sure shot way to increase online sales. E-coupons are easy to implement, you just need a shopping cart program, which will enable your consumer to enter the coupon code.Coupons are an efficient tool which can help to reach the target market segment and help sell more products. Shoppers across the world have been excited about free coupons, which are given by the companies dealing in online business. E-coupon is a sure shot way to increase online sales. E-coupons are easy to implement, you just need a shopping cart program, which will enable your consumer to enter the coupon code.Coupons are an efficient tool which can help to reach the target market segment and help sell more products.

]]> By: sonyeliphttp://www.getelastic.com/coupon-box/comment-page-1/#comment-18153 sonyelip Tue, 14 Apr 2009 18:33:50 +0000 http://www.getelastic.com/?p=3333#comment-18153 There are a variety of promotional codes used. Free shipping promotional codes are very popular and can save 5-10% off the final purchase price. The savings can exceed the cost of gas and time needed to drive to a store and purchase the product in person. There are a variety of promotional codes used. Free shipping promotional codes are very popular and can save 5-10% off the final purchase price. The savings can exceed the cost of gas and time needed to drive to a store and purchase the product in person.

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