Comments on: 6 Creative Ideas for Filtered Navigation

By: MartinLe

MartinLe — Wed, 25 Nov 2009 17:14:27 +0000

@Rockey
I think that Amazon’s whole navigational system is a great example of well thought out nav filtering. I actually prefer it to ebay.
I also agree with Ralph in that it is important to still implement the search bar with filters so as cover all facets of your clients searching/browsing

By: Oleg

Oleg — Thu, 05 Nov 2009 03:46:43 +0000

Then visiting the site, visitor want to find answer or product right away. Sometimes you get “lucky” lending a visitor to your landing page, but your landing page might not have the information visitor was looking for. So, installing all sorts of filters will help keep visitor from “bouncing back”. I recommend displaying filtering option at the top of your “landing page“.

By: Product Selection and Discovery: What You Can Learn From the Telco Industry | Get Elastic

Wed, 28 Oct 2009 11:04:21 +0000

[...] retailers can benefit from adding more relevant filters based on important product attributes. This can improve conversion rates as you help customers hone [...]

By: Rockey Nebhwani

Rockey Nebhwani — Wed, 25 Mar 2009 16:19:56 +0000

Since you metioned about price filters, I think Amazon price filters also deserve a mention here…Amazon provides flexibility to provide your own price range for the filters….Check out left nav on below page…

http://www.amazon.com/s/qid=1237997706/ref=sr_nr_i_3?ie=UTF8&rs=&keywords=camera&rh=i%3Aaps%2Ck%3Acamera%2Ci%3Agarden

By: Ralph

Ralph — Mon, 23 Mar 2009 11:10:47 +0000

Great post!

However be carefull using filters: always make sure that an empty search result is impossible! So always use guided navigation/search.

By: Neckties

Neckties — Wed, 18 Mar 2009 16:45:16 +0000

Nice post. Multiple filtered navigations are very important for customers. If they couldn’t find what they want quickly, they will leave the site.

By: Anna

Anna — Wed, 18 Mar 2009 16:10:49 +0000

when it comes to internet shopping i believe the search box and the categories are equally as important. As they cater to two very different kinds of shoppers. The first knows what they want and want to find it with a few clicks as possible, this is where the search box in invaluable. The second kind of viewer doesn’t know what they are looking for, they are open to suggestions which is exactly what the different categories offer. I myself always do this, ill fancy browsing to see if i can come across something i didn’t realise i was looking for, its the foraging instinct in all of us. So to be a good shop i believe having both is definitely the way forward, it needs to be as user friendly as possible though because it is too faffy viewers will be leaving your site in favour of one that
isn’t.

By: Brian Katz

Brian Katz — Mon, 16 Mar 2009 23:21:16 +0000

Great post, as always, Linda.

Even as one who looks for the search box before the page has finished loading I find the techniques disclosed here very cool – but not too cool to replace the search box.

Equally, the search box is no substitute for these techniques either.

Brian Katz – VKI

By: Stacia

Stacia — Mon, 16 Mar 2009 20:25:06 +0000

I think all but one (customer review) of your examples are actually categories for the products being sold. I work for an ecommerce company, and that’s often how colors, sizes, etc. are managed. The filtering is just leveraging the categories (which can also give you navigation).

By: Michael Straker

Michael Straker — Mon, 16 Mar 2009 16:38:48 +0000

“There are infinite ways to present filtered navigation and they are often product-specific. You’ll find different filter options in the Cell Phones and Service category than the Home Audio categories of Amazon.com, for example.”

I think this is critical… and it’s where FutureShop.com totally drops the ball. If you’re searching for a video game, you can’t search by type of game. Rather, you’re offered the same criteria you get for electronics. Frustrating.