Comments on: Call To Action Buttons: Does Size Matter?

By: Dale Berkebile

Dale Berkebile — Mon, 11 Jan 2010 23:05:14 +0000

Yes, size does matter. Of course everything is dependent upon the full page design. I do like some of the points you brought up here, but would like to see more detailed descriptions of some of these ideas.

By: Stephen

Stephen — Tue, 01 Dec 2009 18:31:55 +0000

Interesting post. I think an often overlooked part of site performance is the “perceived speed” that the visitor experiences. E.g. a site which loads in 6 seconds might be perceived fast by the visitors if all the slow loading elements is below the fold and the top of the site loads in less than 1 second. On the other hand a site that only takes 2 seconds to load, but where 1,95 seconds is the graphics and styling of the navigation menu might be perceived slow.

By: Tina

Tina — Tue, 13 Oct 2009 10:02:08 +0000

We are about to redesign our website buttons, this article is great help. Size is important but even more so – position and visibility. Some colours work better than others and make the buttons stand out. Also the Buy button should be placed somewhere buyers naturally expect to find it. I get really annoyed with some websites that have their buttons in some obscure positions and you either have to look hard for them or eventually end up clicking on the wrong one when you are in a hurry.

By: Creating the Call to Action « V Marketing Blog

Creating the Call to Action « V Marketing Blog — Wed, 07 Oct 2009 21:57:59 +0000

[...] far as size and color go, Linda Bustos of Getelastic.com has some great takes on “Add to Cart” and “Continue Shopping” buttons. In a [...]

By: yerbaguy

yerbaguy — Sat, 26 Sep 2009 02:20:54 +0000

Great article, as always.

A great source of gourmet coffee is http://flyingbean.com . The shopping cart is in need of updating but they have the largest selection of hot-air roasted beans on the web. A very smooth cup. From personal experience I know that they’ll flavor (excellent selection of flavored coffee by the way) any of their swiss water decaf coffees on request if they dont already have it on their site. They also have a natural orange peel process decaf as well. The owner, Letitia Peterson, really understands great customer service. Definitely check them out.

By: Matthew Tharp

Matthew Tharp — Mon, 14 Sep 2009 16:48:14 +0000

In our prior website revisions, I found that button location was as big a factor as color/size – but that the right contrast was critical. I too would bet on orange as the higher performing color on most sites. Regardless of the call to action (buy now, chat,etc.,) we’ve seen it needs to stand out but not be obnoxious, and red can be too strong a color. Plus there is the subconscious training we’ve received since we were in pre-school that red means stop. I didn’t watch the belcher button video mentioned above, but I’m curious to see if he tested that theory.

By: Synchronium

Synchronium — Sat, 12 Sep 2009 10:18:33 +0000

I’m currently split testing the exact same thing, so thanks for the advice.

By: Chris Brown

Chris Brown — Fri, 11 Sep 2009 22:42:20 +0000

Bigger brighter buttons are better. I have recently redesigned my website and noticed conversion is better with brighter buttons.

By: fishbulb

fishbulb — Fri, 11 Sep 2009 18:49:59 +0000

The bigger the better in my testing. Here is the man as far as online split testing is concerned:

http://www.belcherbutton.com

A worthwhile 9 minutes. He explains how as well as why ie., why orange is the right color, why “add to cart” works better and a bunch of other cool stuff.

By: Michael Straker

Michael Straker — Fri, 11 Sep 2009 16:30:07 +0000

I’d place my bets on an orange, high-contrast button that reads “Add to Cart”.

A great source of coffee is http://www.greenbeanery.ca. They specialize in green (unroasted) beans for us fanatics who prefer to roast our own. But they also have an excellent selection of roasted beans.

I’ve never tried their decaf versions, but I see they have several…