Comments on: Your Customers as Conversion Consultants http://www.getelastic.com/customer-consultants/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Linda Bustoshttp://www.getelastic.com/customer-consultants/comment-page-1/#comment-21763 Linda Bustos Fri, 09 Apr 2010 01:05:43 +0000 http://www.getelastic.com/?p=8059#comment-21763 I agree, conversion rate myopia is a problem if <em>revenue</em> is not being measured. I agree, conversion rate myopia is a problem if revenue is not being measured.

]]> By: Markhttp://www.getelastic.com/customer-consultants/comment-page-1/#comment-21737 Mark Thu, 08 Apr 2010 07:11:11 +0000 http://www.getelastic.com/?p=8059#comment-21737 Couldn't agree more about listening to the customer. I also think it's time we all moved past using conversion rate as a fundamental metric. (And I have been as guilty as anyone over the past 12 years of being a conversion rate fundamentalist.) But as I've tried to illustrate in a recent blog post, a site with a 2% Conversion Rate can be way more profitable and persuasive than one with a 20% Conversion Rate. http://www.breakthroughecommerce.com/library/ecommerce/confessions-of-conversion-rate-nazi/ What we need is a better more useful metric (Don't we always? Ha.) As I say in the post, comparing conversion rates between different sites or industry or global averages is pretty much meaningless. Love to hear others thoughts on this. Couldn’t agree more about listening to the customer.

I also think it’s time we all moved past using conversion rate as a fundamental metric.

(And I have been as guilty as anyone over the past 12 years of being a conversion rate fundamentalist.)

But as I’ve tried to illustrate in a recent blog post, a site with a 2% Conversion Rate can be way more profitable and persuasive than one with a 20% Conversion Rate.

http://www.breakthroughecommerce.com/library/ecommerce/confessions-of-conversion-rate-nazi/

What we need is a better more useful metric (Don’t we always? Ha.)

As I say in the post, comparing conversion rates between different sites or industry or global averages is pretty much meaningless.

Love to hear others thoughts on this.

]]> By: Talking Avahttp://www.getelastic.com/customer-consultants/comment-page-1/#comment-21703 Talking Ava Wed, 07 Apr 2010 05:41:24 +0000 http://www.getelastic.com/?p=8059#comment-21703 Great points! A customer's insight is a valuable tool in evaluating the structure of a business! Great points!

A customer’s insight is a valuable tool in evaluating the structure of a business!

]]> By: megagasrccarshttp://www.getelastic.com/customer-consultants/comment-page-1/#comment-21568 megagasrccars Wed, 31 Mar 2010 00:11:02 +0000 http://www.getelastic.com/?p=8059#comment-21568 Really great article. I am struggling with conversion right now and I know I need to make changes but I paid a lot for the design and now I have to come up with more money to re-design it. I really wish I knew how to make changes myself. Really great article. I am struggling with conversion right now and I know I need to make changes but I paid a lot for the design and now I have to come up with more money to re-design it.

I really wish I knew how to make changes myself.

]]> By: Brian Katzhttp://www.getelastic.com/customer-consultants/comment-page-1/#comment-21565 Brian Katz Tue, 30 Mar 2010 22:44:44 +0000 http://www.getelastic.com/?p=8059#comment-21565 In response to privacy I promote the point that Web Analytics tracking of the click-stream is democratic: http://blog.vkistudios.com/index.cfm/2009/2/23/Web-Analytics-Tracking-Website-Visitors-is-democratic An A/B test is an election. Disrespecting the will of the electorate in your web site design is fascist. Brian Katz - Analytics - VKI Studios In response to privacy I promote the point that Web Analytics tracking of the click-stream is democratic:
http://blog.vkistudios.com/index.cfm/2009/2/23/Web-Analytics-Tracking-Website-Visitors-is-democratic

An A/B test is an election. Disrespecting the will of the electorate in your web site design is fascist.

Brian Katz – Analytics – VKI Studios

]]> By: Christian, Baymard Institutehttp://www.getelastic.com/customer-consultants/comment-page-1/#comment-21535 Christian, Baymard Institute Mon, 29 Mar 2010 14:29:59 +0000 http://www.getelastic.com/?p=8059#comment-21535 Great story, it's amazing how little it takes: just listen and act on what they (your customers) are already telling you, instead of being arrogant. Great story, it’s amazing how little it takes: just listen and act on what they (your customers) are already telling you, instead of being arrogant.

]]> By: Amithttp://www.getelastic.com/customer-consultants/comment-page-1/#comment-21533 Amit Mon, 29 Mar 2010 12:28:46 +0000 http://www.getelastic.com/?p=8059#comment-21533 Very well said...In most of the projects that we do, we have seen that the business users are getting more aware about how to merchandise the product on their websites. Multiple photographs, 3D view, and videos are great conversion factors these days. Another trend is to let the users upload their own content, which includes both pictures and videos (other than reviews of course). This actually gives the online consumers a feeling of looking at a 'real' product. Cheers. Amit Very well said…In most of the projects that we do, we have seen that the business users are getting more aware about how to merchandise the product on their websites. Multiple photographs, 3D view, and videos are great conversion factors these days.

Another trend is to let the users upload their own content, which includes both pictures and videos (other than reviews of course). This actually gives the online consumers a feeling of looking at a ‘real’ product.

Cheers.
Amit

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