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Customer Personalization and Perfection - Get Elastic #27

Posted March 5, 2007 by Dave Olson /

Choosing the perfect set of skis or an ideal board can be a tricky proposition in person but online fitting can be even more challenging. Dave O is joined by Ben Plehal of ski and snowboard retailer Evogear for Part 2 of the conversation from Etail West.

Along with Jason Billingsley, they discuss strategies for giving personal attention to each customer in a multi-channel business plus tips on driving traffic to your enterprise and a few thoughts on AJAX and ways to improve the shopping experience.

MP3 File

Ben Plehal of Evogear on Get Elastic Podcast
[Photo of Ben Plehal by DaveO at Etail West]

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