Amazon Ups Customer Review Usability

Thumbs Up Thumbs DownWe talk about Amazon often here on Get Elastic, because you’ll always find some innovation, design or usability improvement to blog about there.

Amazon sometimes attracts more reviews than customers want to read. So Amazon provides tools to filter reviews by star rating and displays the “most helpful” positive and negative review as determined by Amazon’s community.

Most Helpful Reviews

Plus, you can also search reviews by keyword.

it sucks!

Which is helpful, because you don’t want to buy a product that sucks unless it’s a vacuum or a Flowbee.

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