Amazon Ups Customer Review Usability

We talk about Amazon often here on Get Elastic, because you’ll always find some innovation, design or usability improvement to blog about there. Amazon sometimes attracts more reviews than customers want to read. So Amazon provides tools to filter ...

Turn Customer Reviews Into Word-Of-Mouth Marketing

Here’s a tip on how to turn your customers into blogging evangelists: make it very easy for them to post customer reviews written for your site to their own blogs. Elastic Path is doing this with the Vancouver 2010 Olympic Store. After a customer ...

Web 2.0 and Ecommerce Marketing – Shop.org Session Highlights

This post is a summary of a session I sat in on at last week’s Shop.org Annual Summit. Web 2.0 – Intermediate Brett Hurt, Founder & CEO of Bazaarvoice Pinny Gniwisch, Founder and EVP of Marketing, Ice.com Matt Corey, VP of Marketing, Golfsmith ...
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