How to Psychologically Segment Customers By Persona Baiting

A question came up at a recent local Adobe roundtable event on personalization: How can you psychographically segement a customer without knowing anything else about them? This is a topic we covered a few years ago on GetElastic, and is worth revisiting. ...
Shopping cart button on a keyboard

5 Mistakes Brands Make Selling Direct-to-Consumer

Brands and manufacturers that want to grow revenues and gain a closer connection with customers, selling direct online makes sense. But what are some common mistakes brands make with their ecommerce strategies? 1. Using a bolt-on shop When brands make ...
20-percent

The Easiest Way to Increase Conversion by 20%

According to data from PowerReviews, increasing a product’s review count from 0 to 1 increases conversion by 20%. Rishi Rawat points out a great way to motivate customers to leave that first review — offer an incentive, like loyalty points: But ...
Blue bird and a pencil

Negative Reviews? Think Like Twitter

One of Twitter’s most effective applications for business is its use as a customer service channel. People are already complaining publicly on Twitter, so responding via Twitter shows your disgruntled customer – and the world – how helpful ...
Black book made out of small squares

Optimizing Product Reviews for Digital Goods

Having customer reviews is table stakes for most if not all online sellers of physical and digital products. But reviews have their own features that make them usable and useful. I’ve always been a huge fan of filters for category pages, search ...