Comments on: Customers Divided Over UniTea Campaign http://www.getelastic.com/customers-divided-over-unitea-campaign/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Cathy Ahttp://www.getelastic.com/customers-divided-over-unitea-campaign/comment-page-1/#comment-16795 Cathy A Mon, 10 Nov 2008 19:09:04 +0000 http://www.getelastic.com/?p=2413#comment-16795 Politics and religion do not mix with business. It is taboo, something to stay away from. While only a handful complained, how many were offended and did not complain? Politics and religion do not mix with business. It is taboo, something to stay away from. While only a handful complained, how many were offended and did not complain?

]]> By: Michael Strakerhttp://www.getelastic.com/customers-divided-over-unitea-campaign/comment-page-1/#comment-16793 Michael Straker Mon, 10 Nov 2008 18:04:03 +0000 http://www.getelastic.com/?p=2413#comment-16793 I find it hard to imagine being offended by a promotion like this. (But then again, I'm Canadian too!) It's a good example of how some people will react to communications in the most unexpected ways. You have to be soooo careful these days. On the other hand, communications can get very boring if you water everything down to ensure absolutely NOBODY could ever be offended. I've seen some potentially great promotions get nixed by clients because they were afraid of getting complaints from the 0.001% of their customers who were hyper-sensitive. I find it hard to imagine being offended by a promotion like this. (But then again, I’m Canadian too!)

It’s a good example of how some people will react to communications in the most unexpected ways. You have to be soooo careful these days.

On the other hand, communications can get very boring if you water everything down to ensure absolutely NOBODY could ever be offended. I’ve seen some potentially great promotions get nixed by clients because they were afraid of getting complaints from the 0.001% of their customers who were hyper-sensitive.

]]> By: Ilya Kreymermanhttp://www.getelastic.com/customers-divided-over-unitea-campaign/comment-page-1/#comment-16791 Ilya Kreymerman Mon, 10 Nov 2008 14:30:32 +0000 http://www.getelastic.com/?p=2413#comment-16791 We sent emails explaining our intent to the dozen or so unset people who contacted us about the wording of this promotion. Many were understanding and told us they initially over-reacted, but later realized the idea behind the promo was cute. The reason you did not see the offer on the home page is because it was an offer targeted to our existing users. Almost everyone who had received the email was already a customer. We sent emails explaining our intent to the dozen or so unset people who contacted us about the wording of this promotion. Many were understanding and told us they initially over-reacted, but later realized the idea behind the promo was cute.

The reason you did not see the offer on the home page is because it was an offer targeted to our existing users. Almost everyone who had received the email was already a customer.

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