Comments on: Stop Counting on Discounting http://www.getelastic.com/cut-discounts/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: February 10 — Roundup | Barry Handhttp://www.getelastic.com/cut-discounts/comment-page-1/#comment-20619 February 10 — Roundup | Barry Hand Sun, 28 Feb 2010 21:12:47 +0000 http://www.getelastic.com/?p=7601#comment-20619 [...] Stop count­ing on dis­count­ing, maybe stack em high sell em cheap isn’t going to work… [...] [...] Stop count­ing on dis­count­ing, maybe stack em high sell em cheap isn’t going to work… [...]

]]> By: Smaller Box :: Blog :: Link Love: The Most Valuable Small Biz Articles Posted This Weekhttp://www.getelastic.com/cut-discounts/comment-page-1/#comment-20587 Smaller Box :: Blog :: Link Love: The Most Valuable Small Biz Articles Posted This Week Fri, 26 Feb 2010 13:02:31 +0000 http://www.getelastic.com/?p=7601#comment-20587 [...] Lose the Discounts – Get Elastic suggests that discounts are a tax on the uninteresting. While they may be a useful tool in a down economy, the article is an interesting read. Are you relying to heavily on discounts? [...] [...] Lose the Discounts – Get Elastic suggests that discounts are a tax on the uninteresting. While they may be a useful tool in a down economy, the article is an interesting read. Are you relying to heavily on discounts? [...]

]]> By: Kevin Chamberlinhttp://www.getelastic.com/cut-discounts/comment-page-1/#comment-20453 Kevin Chamberlin Mon, 22 Feb 2010 16:18:22 +0000 http://www.getelastic.com/?p=7601#comment-20453 Again just another case study that not every big online store knows what they are doing. This post is a perfect eye opener that shows the inexperience of e mailers. You have customers ready to open their pockets for your goods and you give them away. Now offer your loyal customers from time to time should be done but all the time. Great post Linda. Again just another case study that not every big online store knows what they are doing. This post is a perfect eye opener that shows the inexperience of e mailers. You have customers ready to open their pockets for your goods and you give them away. Now offer your loyal customers from time to time should be done but all the time. Great post Linda.

]]> By: Astremis, Dynamiser l entreprise par la relation directe au client ! -http://www.getelastic.com/cut-discounts/comment-page-1/#comment-20447 Astremis, Dynamiser l entreprise par la relation directe au client ! - Mon, 22 Feb 2010 10:37:17 +0000 http://www.getelastic.com/?p=7601#comment-20447 [...] Tribune libre sur les risques du discount systématique sur la valeur life-time du fichier clients. (GetElastic) – Anglais – ici [...] [...] Tribune libre sur les risques du discount systématique sur la valeur life-time du fichier clients. (GetElastic) – Anglais – ici [...]

]]> By: Lectures à la minute… la sélection « Coubray.com : Autour de la relation directe au client et parfois ailleurs…http://www.getelastic.com/cut-discounts/comment-page-1/#comment-20446 Lectures à la minute… la sélection « Coubray.com : Autour de la relation directe au client et parfois ailleurs… Mon, 22 Feb 2010 09:56:40 +0000 http://www.getelastic.com/?p=7601#comment-20446 [...] Tribune libre sur les risques du discount systématique sur la valeur life-time du fichier clients. (GetElastic) – Anglais – ici [...] [...] Tribune libre sur les risques du discount systématique sur la valeur life-time du fichier clients. (GetElastic) – Anglais – ici [...]

]]> By: Harveyhttp://www.getelastic.com/cut-discounts/comment-page-1/#comment-20445 Harvey Mon, 22 Feb 2010 07:47:04 +0000 http://www.getelastic.com/?p=7601#comment-20445 I don't think your wrong exactly but I do think it could be "too late" for many brands. Only anecdotal but I know my partner definitely has favourite brands and definitely would pay full price but also totally reacts to sales and discounts offered to her. This does reinforce her loyalty but also means she does wait for the offers to a certain extent. I don’t think your wrong exactly but I do think it could be “too late” for many brands. Only anecdotal but I know my partner definitely has favourite brands and definitely would pay full price but also totally reacts to sales and discounts offered to her. This does reinforce her loyalty but also means she does wait for the offers to a certain extent.

]]> By: Linda Bustoshttp://www.getelastic.com/cut-discounts/comment-page-1/#comment-20437 Linda Bustos Sun, 21 Feb 2010 15:42:40 +0000 http://www.getelastic.com/?p=7601#comment-20437 Esprit offers the sale to everyone, not just email subscribers. My view is they shouldn't have to discount new Spring merchandise 30% across the board in February... Of course, this may be a strategy they are employing where the item is really only worth 70% of the sticker price and they still make full markup, for which such promotional tactics are against the law, at least here in Canada. A few years back a Canadian retail chain got in a lot of trouble for that. However, I don't believe this is the case with Esprit as they often sell items at full price at the beginning of the season. I have the sales receipts to prove it :) This looks like "desperation" pricing, in my opinion. Esprit offers the sale to everyone, not just email subscribers. My view is they shouldn’t have to discount new Spring merchandise 30% across the board in February… Of course, this may be a strategy they are employing where the item is really only worth 70% of the sticker price and they still make full markup, for which such promotional tactics are against the law, at least here in Canada. A few years back a Canadian retail chain got in a lot of trouble for that. However, I don’t believe this is the case with Esprit as they often sell items at full price at the beginning of the season. I have the sales receipts to prove it :) This looks like “desperation” pricing, in my opinion.

]]> By: Maciejhttp://www.getelastic.com/cut-discounts/comment-page-1/#comment-20435 Maciej Sun, 21 Feb 2010 09:03:20 +0000 http://www.getelastic.com/?p=7601#comment-20435 Maybe they do randomized tests to see if discounts generate more profit? Maybe You're just lucky enough to be in '30p_discount_group'? Have You contacted them to confirm it? Maybe they do randomized tests to see if discounts generate more profit? Maybe You’re just lucky enough to be in ’30p_discount_group’? Have You contacted them to confirm it?

]]> By: dialogue1 E-Mail-Marketing Bloghttp://www.getelastic.com/cut-discounts/comment-page-1/#comment-20419 dialogue1 E-Mail-Marketing Blog Fri, 19 Feb 2010 15:18:08 +0000 http://www.getelastic.com/?p=7601#comment-20419 <strong>Zuviel Rabatt kann nach hinten losgehen...</strong> Linda Bustos machte gerade im Get Elastic Blog sehr schön deutlich, dass ungezielte Rabattaktionen im E-Mail-Marketing eine Marke nachhaltig schädigen können. Versender sollten schon recht genau darauf achten, wer die Emfänger sind: Inaktive Konta... Zuviel Rabatt kann nach hinten losgehen…

Linda Bustos machte gerade im Get Elastic Blog sehr schön deutlich, dass ungezielte Rabattaktionen im E-Mail-Marketing eine Marke nachhaltig schädigen können. Versender sollten schon recht genau darauf achten, wer die Emfänger sind: Inaktive Konta…

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