Comments on: Reducing Credit Card Fraud Without Increasing Cart Abandonment http://www.getelastic.com/cvv2-explanation/ #1 Subscribed Ecommerce Blog Fri, 19 Mar 2010 15:25:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Linda Bustos http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19573 Linda Bustos Tue, 05 Jan 2010 21:15:08 +0000 http://www.getelastic.com/?p=4734#comment-19573 I haven't seen a head-to-head study (split test) but I'll keep my eyes open. I haven’t seen a head-to-head study (split test) but I’ll keep my eyes open.

]]> By: Curt Burgess http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19571 Curt Burgess Tue, 05 Jan 2010 20:02:38 +0000 http://www.getelastic.com/?p=4734#comment-19571 No one has ever proved to me that CCV2 does anything but keep good customers from checking out. With all the fishing sites out there, CVV2 checks don't do much (or so I've heard). Does anyone have any data to the contrary? I keep hearing banks say we should have it, but I have yet to see a conclusive study that it works as intended. No one has ever proved to me that CCV2 does anything but keep good customers from checking out. With all the fishing sites out there, CVV2 checks don’t do much (or so I’ve heard). Does anyone have any data to the contrary? I keep hearing banks say we should have it, but I have yet to see a conclusive study that it works as intended.

]]> By: Reducing Credit Card Fraud Without Increasing Cart Abandonment http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19569 Reducing Credit Card Fraud Without Increasing Cart Abandonment Sun, 29 Nov 2009 22:01:27 +0000 http://www.getelastic.com/?p=4734#comment-19569 [...] more from the original source: Reducing Credit Card Fraud Without Increasing Cart Abandonment Subscribe to the comments for this post?Share this on FacebookTweet This!Share this on [...] [...] more from the original source: Reducing Credit Card Fraud Without Increasing Cart Abandonment Subscribe to the comments for this post?Share this on FacebookTweet This!Share this on [...]

]]> By: Anthony Torres http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19567 Anthony Torres Fri, 30 Oct 2009 17:50:04 +0000 http://www.getelastic.com/?p=4734#comment-19567 Unfortunatley professional fraudsters can and do obtain CVV codes of card holders. Additionally, even a clear description of what the CVV is and where it's located does not provide many consumers with an added level of comfort in providing the information. Unfortunatley professional fraudsters can and do obtain CVV codes of card holders. Additionally, even a clear description of what the CVV is and where it’s located does not provide many consumers with an added level of comfort in providing the information.

]]> By: Simon http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19565 Simon Thu, 29 Oct 2009 18:46:53 +0000 http://www.getelastic.com/?p=4734#comment-19565 Here I got the information that I am searching since few days. Thanks for you post. It is helpful. Here I got the information that I am searching since few days. Thanks for you post. It is helpful.

]]> By: John : Site Doublers http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19563 John : Site Doublers Thu, 22 Oct 2009 12:59:02 +0000 http://www.getelastic.com/?p=4734#comment-19563 Here's a thought: ask for the information in the same sequence it appears on the credit card: long number expiry date cardholder name 3-digit code on back then you could even have a picture with some arrows showing which bit goes where... Got to be worth a split test against whatever jumbled-up sequence you use right now. Here’s a thought: ask for the information in the same sequence it appears on the credit card:

long number
expiry date
cardholder name
3-digit code on back

then you could even have a picture with some arrows showing which bit goes where…

Got to be worth a split test against whatever jumbled-up sequence you use right now.

]]> By: simon http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19561 simon Sun, 18 Oct 2009 03:32:31 +0000 http://www.getelastic.com/?p=4734#comment-19561 3D secure initiative now sending regular notifications to UK online traders warning of fines for companies that do no comply. I believe no company yet has been fined, but this suggests 3D will become standard in UK. The concern is of course that most shoppers will not register a password or indeed know their password. 3D secure initiative now sending regular notifications to UK online traders warning of fines for companies that do no comply. I believe no company yet has been fined, but this suggests 3D will become standard in UK. The concern is of course that most shoppers will not register a password or indeed know their password.

]]> By: Thomas Parrott http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19559 Thomas Parrott Sat, 17 Oct 2009 10:10:59 +0000 http://www.getelastic.com/?p=4734#comment-19559 It is simply not a case of being a 'pioneer' of 3D secure anymore. It is now a stipulation of our contract with our merchant. If you are as big as Amazon you can probably get away with not implementing this but certainly in the UK, retailers are not being given a huge amount of choice. It would seem that the best way to deal with this is to ensure the process is explained to customers at the checkout. Tesco UK is probably one of the better examples of how to execute this and is a model we will look at for our implementation which has been thrust upon us. It is simply not a case of being a ‘pioneer’ of 3D secure anymore. It is now a stipulation of our contract with our merchant. If you are as big as Amazon you can probably get away with not implementing this but certainly in the UK, retailers are not being given a huge amount of choice. It would seem that the best way to deal with this is to ensure the process is explained to customers at the checkout. Tesco UK is probably one of the better examples of how to execute this and is a model we will look at for our implementation which has been thrust upon us.

]]> By: Jestep http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19557 Jestep Sat, 17 Oct 2009 09:22:02 +0000 http://www.getelastic.com/?p=4734#comment-19557 I have to agree on the 3D. We have a merchant processing about $2M per month, and their VBV, Secure code transactions were getting about 50% declined. Consumers have no idea what it is or they forget their PIN, and it simply kills conversions. I would not recommend being a pioneer of 3D until 90% of cardholders have it and know how to use it. Oops...forgot to say great post! Looking forward to your next one. I have to agree on the 3D. We have a merchant processing about $2M per month, and their VBV, Secure code transactions were getting about 50% declined. Consumers have no idea what it is or they forget their PIN, and it simply kills conversions. I would not recommend being a pioneer of 3D until 90% of cardholders have it and know how to use it.
Oops…forgot to say great post! Looking forward to your next one.

]]> By: Jestep http://www.getelastic.com/cvv2-explanation/comment-page-1/#comment-19555 Jestep Fri, 16 Oct 2009 19:51:33 +0000 http://www.getelastic.com/?p=4734#comment-19555 I have to agree on the 3D. We have a merchant processing about $2M per month, and their VBV, Secure code transactions were getting about 50% declined. Consumers have no idea what it is or they forget their PIN, and it simply kills conversions. I would not recommend being a pioneer of 3D until 90% of cardholders have it and know how to use it. I have to agree on the 3D. We have a merchant processing about $2M per month, and their VBV, Secure code transactions were getting about 50% declined. Consumers have no idea what it is or they forget their PIN, and it simply kills conversions. I would not recommend being a pioneer of 3D until 90% of cardholders have it and know how to use it.

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