Determine Reasons to Blog - Blogging for Retailers annotations, part 2

PLEASE NOTE: This blogpost is part 2 of 6 the Blogging for Retailers White Paper annotations. Be sure to download “Blogging for Retailers - Why Blogging Matters and How to get Started” (complimentary) to follow along.

Determining Reasons to Blog

• Market research - Solicit opinions from passionate customers before investing in inventory, discover what customers’ desire, and provide a “home turf” for conversation both positive and negative.
• Get the message out - Spread your message with a subscribe-able, instant publishing that is much cheaper and more targeted than most media - plus gain search engine optimization benefits.
• Help people buy more stuff - Guided buying, insider specials, improved customer communication, brand affinity building, warm fuzzy feelings etc. all help the bottom line.

PLEASE NOTE: This blog post is part 2 of 6 the Blogging for Retailers White Paper annotations. Be sure to download “Blogging for Retailers - Why Blogging Matters and How to get Started” (complimentary) to follow along.