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Turning Content into Commerce: A Case Study with Pearson Education

The book publishing industry has been disrupted, disrupted and disrupted some more. Book publishers have a reputation of being dinosaurs that don’t know how to embrace digital, headed towards extinction. But HigherEd publisher Pearson has schooled ...
monetizing-apis

Monetizing Commerce APIs [Video]

I recently had the opportunity to sit down with Matt McLarty of Layer 7 Technologies‘ Tech Talk Tuesday to discuss the monetization of APIs, and particularly talk about Cortex (commerce API), the first “intelligent API” for ecommerce. ...
shopping-API

7 Wicked Ecommerce Applications of Shopping APIs

Ever wonder how Facebook Timeline and Twitter apps like Hootsuite and Klout are made possible? These social networks have made their APIs public (application programming interfaces), enabling developers to access their content and data in order to build ...
freemium

9 Freemium Mistakes to Avoid

We’ve heard the success stories. Pandora rakes in $50 million in revenue with less than 1% of users paying a dime. Evernote converts 5% of users. Angry Birds makes more money off free Android versions than paid. The freemium business model is its ...
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Facebook Timeline App Review: Fandango Movies With Friends

Joining the over 3000 brands that have launched Facebook Timeline apps, including Nike, VEVO, The Onion, and Foursquare is Fandango’s Movies with Friends, demonstrating how tightly the social network can be integrated into the website experience, ...
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