consumer internet of things

What Does the Consumer Internet of Things Mean for Marketers?

Today’s post originally ran on TotalRetail and has been updated. The consumer Internet of Things (cIoT) is here. But what exactly is it? It’s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints ...

Experience-Driven Commerce: 6 Ways to Become an Experience Business

This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference.Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester ...

Navigating Omnichannel Complexities: 3 Tips for Success

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that ...

Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn’t shake: The digital ...
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