freemium-upgrade

Why Upgrade? How to Convert More Free Users to Premium

In a recent Get Elastic post we looked at the business model of freemium, and 9 strategic mistakes to avoid. Today we drill down into the challenge of converting free users to premium — with tips to maximize your potential. Note: this article focuses ...
3d-objects

3D Printing: Digital Rights Management for Physical Goods?

When I was a kid, I dreamed of a machine that would spit out Barbie clothes that I designed with a push of a button. I thought I had a wild imagination, but little did I know that in a few decades toys-on-demand could be a reality. The technology is 3D ...
facebook-fail

Is F-Commerce "Fail" Commerce?

Last week we posted a little video parody on the things ecommerce consultants say. One of the tongue-in-cheek examples is “Social media isn’t about driving sales, per se…what do you mean you don’t have a Facebook Store?” ...
etextbooks

The Rise and Rise of e-Textbooks [Infographic]

Today’s infographic Friday looks at the shift from hardcopy to digital textbooks. While it’s too early to say if Apple’s iAuthor application is going to catch on with educators, the wheels are already in motion. Check out these amazing ...
012512_2018_4ReasonsWhy1.jpg

4 Reasons Why Entitlements Are The Future of Digital Content

Not long ago, owning content meant holding a physical item – either you had a disc in hand, or you didn’t. Distribution and storage may have changed dramatically with digital formats, but ownership was still mostly defined by the files you had ...
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