frequency

Retargeting Case Study: Should You Use Frequency Capping?

Despite the potential of display retargeting, one big FUD (fear, uncertainty, doubt) for advertisers is to creep customers out by “stalking” them around the web. While this is a valid concern, there are a few ways you can limit your creep-quotient, ...
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How to Choose a Retargeting Vendor

Hello from San Francisco! I’m checking in from the Conversion Conference, where I’m presenting on retargeting. (If you are unfamiliar with retargeting, please read this guide to remarketing strategy. One of the takeaways from my presentation is ...
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Behavioral Targeting: A Guide To Remarketing Strategy

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...
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