Comments on: Do Customer Submitted Photos Add Value?

By: Top 10 Web 2.0 Activities for Ecommerce | Get Elastic

Top 10 Web 2.0 Activities for Ecommerce | Get Elastic — Mon, 17 Aug 2009 11:00:12 +0000

[...] reviews can include user generated photo, video, can be posted on blogs, and even condensed into short summaries for the [...]

By: Optimizing Product Reviews for Different Buyer Personalities | Get Elastic

Optimizing Product Reviews for Different Buyer Personalities | Get Elastic — Mon, 15 Sep 2008 12:06:42 +0000

[...] for video reviews and customer photos (to show the product in [...]

By: Kathy Milette

Kathy Milette — Fri, 18 Jul 2008 18:37:23 +0000

Thanks so much Linda. I’ll check these out.

By: Linda Bustos

Linda Bustos — Thu, 10 Jul 2008 20:45:32 +0000

Flickr is a great option (low cost, access to a larger community than just your customers)

Some examples of retailers using Flickr:
http://www.getelastic.com/social-media-examples/

However, a lot of them let their groups “die” – didn’t keep the momentum.

Here’s a fantastic article by Julie Gallaher on marketing through Flickr groups that may help you broaden your reach with your customer evengelists’ submissions.

By: Kathy Milette

Kathy Milette — Thu, 10 Jul 2008 20:03:49 +0000

What a great post, and so relevant to a challenge I’m having. One of my company’s brands would love to develop a community component, where users and evangelists submit photos and stories to be posted. Unfortunately, our budget is virtually nil. I’m considering creating and linking to a Flickr page. Pros: cheap, easy. Con: does this conflict with brand image and sophistication? Any thoughts?

By: Jason Billingsley

Jason Billingsley — Thu, 03 Jul 2008 21:18:53 +0000

2-3 weeks after purchase send an email or call. The offer being a monthly contest. Send in your photos wearing your new jewelery and have a chance to win a “$100 Trezora gift certificate” or “ANY piece of jewelery up to $100″ etc. Should help boost responses.

By: Trezora - Art, Glass, Jewelry

Trezora - Art, Glass, Jewelry — Thu, 03 Jul 2008 20:59:14 +0000

We’ve tried asking for customers to send in pictures of them wearing our jewelry with no success. I would still like to pursue this approach though and was going to add the images directly to the product pages. This way will create a strong tie in to the product itself and hopefully inspire others to buy.

By: Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic

Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic — Thu, 03 Jul 2008 19:25:45 +0000

[...] Do Customer Submitted Photos Add Value? [...]

By: Linda Bustos

Linda Bustos — Thu, 03 Jul 2008 18:34:49 +0000

@ Richard,

You’ll probably have more success with social media for HenNightHQ since the products are for social events. It’s a bit tougher when you’re selling printer supplies

By: Richard Longhurst

Richard Longhurst — Wed, 02 Jul 2008 23:18:22 +0000

We’ve added a planner and gallery section to our hen night (bachelorette party) store. It’s proving very popular with customers (of ours and of other sites!) – next step is to make the connection between the gallery photos and the product pages of the store.

http://www.hennighthq.co.uk/yourhennight/browse/

It’s not quite the same as Amazon’s approach – customers upload pictures of themeselves to make their own gallery, rather than to add to a product page.