On my most recent visit to Entertainment Earth, I added a Star Trek item to my cart and I saw this “carrot”*
* “Carrot” is a term for a message in the cart that tells you you’re $X away from a promotional offer – usually free shipping. Amazon’s Super Saver Shipping is a classic example.
I thought to myself — whoa, I’m being shown a personalized offer based on my browsing habits! This is HUGE! Then I realized after trying other category items that I had once again confused Star Trek with Star Wars. Hey, it’s an honest mistake, right?
But think of the impact this could have if retailers served more relevant incentives in the cart based on a customer’s session browsing history or purchase history. By “tagging” customers who click on certain categories or products, search for certain keywords or arrive from search engines through certain keywords – relevant carrot offers could be swapped in lieu of a generic “free shipping” or default giveaway product for all customers.
The tagging concept could also be applied to what kind of products are sitting in the cart. Perhaps you sell name brand and house brand items (Whirlpool and Sears’ Kenmore, for example). When your house brands have higher margin, you can offer free shipping at a lower cart threshold than branded items.
These are just a couple ideas for dynamic, personalized merchandising. Really, the possibilities are endless.
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“I had once again confused Star Trek with Star Wars. Hey, it’s an honest mistake, right?”
Them there is fighting words!!! Lmao.
This is really a great idea. I’d love to see a module like this for my cart..
hey, Linda, how are you doing?
Amazon took this to the Nth degree by shifting all cart info to the right-hand column & filling the rest of their ‘added to basket’ page with personalised offers.
There are now several third-party systems that can do what you’re asking automatically. Some use (I’m sorry to use this phrase) ‘wisdom of the crowds’ type technology mixed in with AI, some use your own customer data. Pricing is pretty good on all of them.
Let me know if you’re interested in any contacts.
dan
Hi Dan B., I realize this is an old post. You mentioned there are 3rd party systems that do this already. Which such companies are you referring to?
Thanks
Kevin
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With respect 8), Hestia.
Hallo. I love this site.
“I had once again confused Star Trek with Star Wars. Hey, it’s an honest mistake, right?”
Yes this is the greates mistake on earth.
Don´t tell anybody.
Many greatings from geramny