Ecommerce Checkout Report Webinar
View full screen via SlideShare
Elastic Path’s Jason Billingsley and Netconcepts‘ Stephan Spencer. (along with a cameo by EP’s Gord Janzen) presented this webinar to accompany the white paper and research series called The Ecommerce Checkout Report (free download).
The report inspected the Top 100 online retailers and reviewed for 23 tactics commonly used in Checkout. The results attempt to begin a dialog in order to answer questions like: Does a shorter checkout process really decrease shopping cart abandonment? Should you use an order confirmation screen? Does live chat improve conversions? Study samples included a variety of vertical market groups including apparel and accessories, computers and electronics, and both high and low ticket value product retailers.
See also:
Jason’s post on travel “Stop the checkout to save the customer money?“
Thank you for offering this online! I’ve been looking all over for the e-commerce advice you’re giving and am grateful that you offer it online for free! We have an e-commerce store and have plenty of site visitors, but are concerned that our shopping cart may be one of the things hindering our sales from increasing.
Best regards!
Justin (aka S.F.)
Hi guys: just saw the presentation and loved it. However, on one point I have a disagreement. For the ‘enter coupon’ code you made the astute argument that it entices shoppers to leave the site and hunt for the code, an act that might expose them to a new site. My hunch is that once people establish a relationship with a retailer they prefer to stick around (my relationship with amazon extends beyond lowest prices) so what I would do is show the ‘enter coupon’ code for registered (or past) shoppers and not show it for first time buyers. What do you think?
@BetterRetail
Love it. I think that may be one of the best methods to use. However, I would not hide the option to use a coupon from first time vistors. How I would test it…
First time: link that unhides coupon entry box
Returning: visible coupon entry box