Subscribe via RSS FeedAre return policies prevalent during checkout?
More trust is required when looking for goods online because shoppers are evaluating products in absence of tactility. Returns have long been viewed as a means to offset this negative aspect of the online shopping experience. We were surprised to see just 47% of Top 100 retailers actively promoting their return policies either directly on checkout pages or via links on checkout pages. Even more unexpected was of the 35 merchants with high conversion rates (5% and over) 26 opted to not display any form of return policy.
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The Ecommerce Checkout Report
An in-depth report on the checkout tactics used by the Internet's Top 100 online retailers
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