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Are return policies prevalent during checkout?

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Chart: Are return policies prevalent during checkout?

More trust is required when looking for goods online because shoppers are evaluating products in absence of tactility. Returns have long been viewed as a means to offset this negative aspect of the online shopping experience. We were surprised to see just 47% of Top 100 retailers actively promoting their return policies either directly on checkout pages or via links on checkout pages. Even more unexpected was of the 35 merchants with high conversion rates (5% and over) 26 opted to not display any form of return policy.

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Comments

  1. Sean Kerrigan
    November 2nd, 2008

    Right now I am adding my content to my newly created webstore and was deciding if I should link my Return Policy. After seeing this post I am certainly am. I am also deciding on how many days I should make the policy. With shipping possibly taking 5-7 days, 30 days seems fair. It seems to be industry standard. Anyone have experience with more or less days?

    Thanks for the white paper on ecommmerce check out. Can’t wait to read it.

    Sean

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