Comments on: Last-Minute Holiday Marketing Tactics for Online Retailers

By: Jackie Ryan

Jackie Ryan — Thu, 17 Jul 2008 20:23:40 +0000

Very cool discounts listed here. I can’t wait for Christmas this year!!

By: Linda Bustos

Linda Bustos — Thu, 03 Jan 2008 16:48:49 +0000

@ Gata,

That’s amazing about Marks and Spencer, shipping cutoff is probably the reason. Did they have any mention of shopping in store?

Wow, splash pages are so 2001 ;-P

From the retailers I looked at, the sites without ANY mention of Christmas were the 1-800-Contact or CVS Pharmacy type, office / business supplies and tools / plumbing. So I guess it made sense for them.

By: Gata

Gata — Thu, 03 Jan 2008 11:13:04 +0000

Fab post. What about those e-tailers that do nothing with their homepage as we countdown to Christmas? It’s not even good eComm practice, it’s just plain common sense. MarksandSpencer.com in the UK actually put up a splash page stating they were no longer taking orders for Xmas themed products and Gift Cards on the 23rd of Dec. Talk about turning business away.

By: Paloma

Paloma — Fri, 28 Dec 2007 06:09:52 +0000

Tremendous post on this Christmas..

By: George

George — Wed, 26 Dec 2007 06:48:40 +0000

I believe that the December 24th is the busiest shopping day of the Christmas season, as everyone scrambles for last minute gifts, decor and food – at least in local stores. Then we are selected the christmas gift.

By: Darpan Munjal

Darpan Munjal — Tue, 25 Dec 2007 06:16:10 +0000

It is surprising to see such a low rate for Buy Online pickup in store promotions. In store pickup is a great value proposition for multi channel retailers and one would expect them to promote this heavily for the last minute shoppers.