Ecommerce Links: August 2014

link-digestTo wrap up August, enjoy these informative ecommerce related articles from around the Web.

  • Think going responsive is a silver bullet for raising mobile conversion? Marketing Experiments shares a case where responsive did win the A/B test — in aggregate, but actually decreased on mobile devices.
  • Econsultancy offers a “dip-your-toe-in introduction” to how anyone can use machine learning to improve their digital ad campaigns, walking you through a simple (and feasible) machine learning program.

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