Ecommerce Links: February 2012

Shortest month but not short on great content. It was hard to narrow it down to 10 this week. Enjoy!

  • So much great content is available for free online, but how can digital content producers monetize their hard work? Econsultancy shares 5 emerging revenue strategies for media and publishing.
  • Find out how to prepare your AdWords account for enhanced sitelinks. Why? “We know from Google that even the use of traditional sitelinks provides an average 30% increase in ad clickthrough rates, and the hope is that the increase from Enhanced Sitelinks will be even better.”
  • Kindle Fire conversion rates are worse on the Kindle Fire than the iPhone. You read that right, the iPhone. You may consider excluding these devices from your paid search and display campaigns. This also reminds us that both users of devices and the form factors of devices can vary so greatly, it can have impact on advertising and likely ecommerce conversion rates.

We also have HUGE news at Elastic Path this week, we’ve launched our Digital Commerce Engine, which includes an industry-first “intelligent API” for selling digital goods across multiple touchpoints. Unlike traditional commerce APIs, which expose the entire platform, the intelligent API exposes services as “lego blocks,” doing the heavy-lifting for developers and enabling apps to be built in a fraction of the time.

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One Response to “Ecommerce Links: February 2012”

  1. Liz says:

    Great bunch of links here, I especially liked the weeding out poor performing keywords on Google AdWords. It is something that is easy to overlook, but crucial to overall strategy.

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