It may be Groundhog Day, but make sure your marketing habits aren’t on repeat like Groundhog Day. Friends-of-Get-Elastic Kevin Lindsay of Adobe and Brooks Bell of Brooks Bell Interactive are kicking off a 21-day Optimization Challenge to boot-camp your marketing habits. Each day reveals a new video of optimization tips, you can sign up and follow along here.
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And in case you missed them, here are some of our favorite ecommerce stories from around the web in January.
- Mobile Commerce Daily recaps the top 5 mobile commerce trends of 2014.
- In Retail Online Integration magazine, our own Matt Dion answers the question will 2015 be the year the store of the future takes off?
- Wider Funnel forecasts conversion rate optimization trends for 2015. Hint: expect more testing that fuels and optimizes personalization.
- CIO.com speaks to how to be an effective omnichannel retailer.
- 94% of companies agree that personalisation is “critical to current and future success,” how are retailers bringing personalization into physical stores?
- Get Elastic author David Chiu and I comment on how to storysell without annoying your customers in CMS Wire.
- Let’s get phygital, phygital… Marketing Pilgrim describes how phygital shoppers rescind the law of supply and demand.
- What’s Google’s Physical Web and why should you care?
- C-commerce: car commerce? Retailmenot partners with OnStar.
- Adobe shares 2 less obvious ways to leverage beacons.