Ecommerce Links – November 2012

As is our tradition, each moth we share 10 can’t-miss ecommerce marketing posts from around the Web.

• 2013 may well be another year-of-the-mobile, so brush up on your knowledge of responsive navigation and optimizing for touch across devices.

• DailyEgg shares 5 universal truths learnt from eye tracking studies.

• Do you know how to track form abandonment in Google Analytics?

• If you sell subscription services, customer churn keeps you up at night. Read about 6 ways to reduce churn rate.

• Econsultancy shares 8 online shopping behavior traits of men.

• If you need a good sports analogy to wrap your head around the problems of attribution, Kevin Hillstrom has a great basketball one.

• Category pages typically not the first area folks test, but are critical to guiding customers toward the products and content they seek. UX Movement has tips for improving category pages.

• Is your site committing any of these 7 ecommerce SEO sins?

• Of course Pinterest is following the typical popular social network evolution and rolling out verified business pages.

• With a branded Pinterest presence comes the need for tracking tools. Econsultancy reviews 5 Pinterest measurement tools.