Ecommerce Links: October 2012

Blogger’s Digest is our monthly roundup of great content for ecommerce professionals from around the Web.

  • Before we carve into the links, I want to invite you to check out our latest on-demand webinar on Monetizing Digital Content, a replay of my session at BOLO 2012. It covers a wide range of business model innovations and creative use of digital technologies across industries. Even if your business is not digital content, I think you’ll find the examples interesting.

  • According to its own usability studies, Baymard Institute found “sites with a non-linear checkout process left several of the test subjects confused and intimidated.” BI posted an article on its blog that demonstrates the pain of non-linear checkout and offers how to do it better.

  • Smart Insights tells us why email open rate is as “useful as your appendix,” with 5 points why you should be looking at other KPIs when measuring email marketing effectiveness.

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