Ecommerce News Digest: May 2012

May has brought a lot of news items we didn’t get a chance to cover on Get Elastic, so in lieu of our regular month-end ecommerce link list, here’s a summary of the top stories, with links to information you need to know.

Facebook Updates

Application marketplace

Mazel tov to Mark Zuckerberg and wife Priscilla, who exchanged wedding vows one day after the Facebook IPO. But the most exciting event for digital marketers is the upcoming Facebook App Center application marketplace. Developers, start your engines — the platform will support in-app payments (sign up for the Beta program here).

Facebook ads

In other FB news, Facebook has unveiled promoted posts to ensure your content is seen at the top of fans’ News Feeds.

GM caused a stir when it pulled out of its Facebook ad campaign citing the channel was “ineffective” (but the real story appears to involve sour grapes that FB refused to accommodate its lofty advertising wishes).

If you’re not getting the traction you want from your Facebook ads, try these tips for how to increase your Facebook ad conversion rate before you withdraw. While you’re at it, keep up to date with updates to Facebook’s ad creation tool.

May of the Penguins

Google’s Penguin update rocked the SEO community (or at least got our attention). What is it and what should you do about it? Here’s 17 types of link spam to avoid along with creative link building ideas for ecommerce sites.

If you’ve followed SEO through the many spam-squashing algorithm updates, you’ll find this video mashup high-larious:

Via Marketing Pilgrim.

Knowledge Graph

Google also rolled out a new search results feature, Knowledge Graph. For certain queries, Google will pull data from various sources like IMDB, Wikipedia, Weather Underground and Freebase.

Wouldn’t an affiliate relationship with iTunes be magic for movie and music searches?

Google Adwords

And it made changes to match types in Google Adwords. (If you are an Adwords advertiser please give this a read, and why match type is so important).

The EU Cookie Law Fiasco

The compliance deadline has come and gone, with the law changed at the eleventh hour to introduce ‘implied consent’.

Our friends at Econsultancy have visualized this disaster in infographic form:

EU Cookie Law: The conundrum in numbers [Infographic]

And documented what online retailers have done so far to comply. Smart Insights have also compiled a roundup of examples and tips for communicating compliance.

Other can’t miss posts


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