Trends_2016

ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire’s Discussion Point: What’s on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, ...
ecommerce-game

The 91 Point Ecommerce Optimization Checklist [Infographic]

If ecommerce optimization were a board game, would it look something like this? Click to enlarge The creative folks at Cue Blocks came up with this crazy snakes-and-ladders-esque Infographic along with a 91-point checklist Holy Grail of Ecommerce Optimization ...
checkout-optimization

Ecommerce Checkout Optimization [Slideshow]

If you missed my session on Checkout Optimization at Affiliate Management Days in San Francisco last month, you can catch the on-demand recording of Maximizing Conversions with Checkout Optimization on the Invesp Consulting Blog. You can also checkout ...

8 Tips for Recovering Abandoned Shopping Carts

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
Shopping cart with a green check mark

Shopping Cart Page Checklist: 16 Things I Look For

Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the ...
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