Comments on: Ecommerce SEO: How To Preserve Your Deep Link Juice

By: Guide to Link Building for Ecommerce

Guide to Link Building for Ecommerce — Wed, 23 Nov 2011 13:16:59 +0000

[...] updating the page to the new product version, merchandise with alternative product suggestions), or 301-redirect to somewhere on your site, be it your home page or a category page or the new version of the [...]

By: Website Testing Tips for Improving Conversion Rates | Get Elastic

Website Testing Tips for Improving Conversion Rates | Get Elastic — Fri, 12 Sep 2008 00:12:52 +0000

[...] wrote about this topic last month, how to use 301 redirects to preserve your link juice and SEO benefits of an existing product page. Jason brings up a good point that there’s a [...]

By: SEO Services

SEO Services — Fri, 05 Sep 2008 06:19:18 +0000

“404 not found” this message comes from the server end probleum. Because server cannot find the site. So change the site url old to new(redirect process). .

By: DoublePlus Ecommerce

DoublePlus Ecommerce — Mon, 25 Aug 2008 22:08:23 +0000

That Lite Brite caught the eye of my 4-year old! She came over and immediately wanted to know what it was.

By: Kai Diefenbach

Kai Diefenbach — Fri, 22 Aug 2008 14:02:53 +0000

Good point. What we do is:

1. Whenever a page is moved or renamed, the system adds automatically an entry in a central redirection tool. old_url -> new_url.

2. Whenever a page is not found we look into this tool and try to find a the assigned new url and redirect (permanently to it). If no new url can be found we do a similarity search for similar urls and display them.

In addition the shop owner can add and delete entries in the redirection tool manually.

By: Ken

Ken — Fri, 22 Aug 2008 00:15:50 +0000

I am still amazed at the number of large companies that don’t take advantage of 301 redirects. I think that it is important for all web developers to have at least a basic understanding of SEO so that opportunites to preserver links such as this aren’t missed.

By: Search and Deploy » Blog Archive » What to do About Old Product Detail Pages (301’s!)

Thu, 21 Aug 2008 16:42:08 +0000

[...] A: 301 permanent redirects. This post in Get Elastic blog takes on the issue of “leaking” link juice due to expired pages. A good solution is to [...]

By: Esther

Esther — Thu, 21 Aug 2008 16:17:07 +0000

Another option could be to keep the product page and replace add to cart button with a discontinued or replaced by link.

By: 10 Lesetipps der Woche für Shopbetreiber » Tipps, Muster, Checklisten, News, Urteile für Online-Händler » shopbetreiber-blog.de

Thu, 21 Aug 2008 15:39:28 +0000

[...] How To Preserve Your Deep Link Juice von Get Elastic [...]

By: David

David — Thu, 21 Aug 2008 14:47:51 +0000

Good point, we have recently made changes to some of our clients websites by adding a redirect page that actually gives you 2 choices.

The first choice will take you back to the homepage and just under this link is a Google Adsense search box that lets you search the site or leave the site with a different search phrase.

The advantages of this being that with the Google Search box you can also generate an income from the search