Comments on: Shipping Policy Usability – Results Not Found!

By: John Masterton

John Masterton — Sat, 25 Jun 2011 22:01:07 +0000

Hey Guys, nice info – You would think a big company like Walmart would get it right via beta testing. Gee big miss. Its tricky wording shipping policies not to harm without protecting/ covering yourself. Trying to include the key protection elements such as ” re delivery fees” and ” damages ” are what we find are the hardest ones to try and blend in to not scare customers away. I am from down under and flat rates are a scary way of ecommerce shipping due to the distance of the remote buyers. Huge price fluctuations for our country towns ..and these are the guys buying ( due to no local stores ) A delecate balance none the less. Hey thanks for your shipping policy info John.

By: Reducing Friction in the Sales Process | Get Elastic

Reducing Friction in the Sales Process | Get Elastic — Fri, 06 Nov 2009 18:49:19 +0000

[...] customers quickly find your shipping policies and other customer service [...]

By: Have You Mystery Shopped Your Site Lately? | Get Elastic

Have You Mystery Shopped Your Site Lately? | Get Elastic — Sat, 17 Oct 2009 17:40:15 +0000

[...] Don’t forget to make your non-product information accessible from your search box so customers can locate policies quickly. [...]

By: Optimizing Site Search for Non-Product Information - Get Elastic Ecommerce Blog

Optimizing Site Search for Non-Product Information - Get Elastic Ecommerce Blog — Mon, 16 Jul 2007 15:21:24 +0000

[...] for Non-Product Information Posted July 16, 2007 by Linda Bustos var addthis_pub = ‘hotwheel’; Last post I discussed the need for optimizing your internal search engine to work for non-product searches [...]

By: Shipping Policy Usability - Results Not Found!

Shipping Policy Usability - Results Not Found! — Fri, 13 Jul 2007 05:18:57 +0000

[...] Visit Source No Comments, Comment or Ping [...]

By: Shipping Policy Usability - “Results Not Found!”

Shipping Policy Usability - “Results Not Found!” — Wed, 11 Jul 2007 20:28:23 +0000

[...] Visit Source No Comments, Comment or Ping [...]

By: Jason Billingsley

Jason Billingsley — Wed, 11 Jul 2007 16:55:47 +0000

These are hilarious examples Linda. I LOVE the ‘Chuck Shipping Norris’. Everything you noted is true and YES, people do use the search box for locating shipping information. I recently conducted a site audit and analytics showed a lot of people looking for shipping information via search. I would not be surprised if retailers with poor search implementations had shoppers jumping out to Google and typing ‘Retailer XYZ shipping rate’