Comments on: Optimizing Ecommerce Usability – Product Comparison Matrix http://www.getelastic.com/ecommerce-usability-product-comparison-matrix/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ecommerce Usability Review of the Sharper Image - Get Elastichttp://www.getelastic.com/ecommerce-usability-product-comparison-matrix/comment-page-1/#comment-10579 Ecommerce Usability Review of the Sharper Image - Get Elastic Tue, 03 Jul 2007 16:38:12 +0000 http://www.getelastic.com/ecommerce-usability-product-comparison-matrix/#comment-10579 [...] reviewing the helpful product comparison features of RadioShack, BestBuy and TigerDirect, my recent visit to the Sharper Image has left a few things [...] [...] reviewing the helpful product comparison features of RadioShack, BestBuy and TigerDirect, my recent visit to the Sharper Image has left a few things [...]

]]> By: Paul Roukehttp://www.getelastic.com/ecommerce-usability-product-comparison-matrix/comment-page-1/#comment-10577 Paul Rouke Wed, 27 Jun 2007 19:50:26 +0000 http://www.getelastic.com/ecommerce-usability-product-comparison-matrix/#comment-10577 Good article Linda, and a subject very much in tune with my experiences. I've previously worked at <a href="http://www.lwsdg.co.uk" rel="nofollow">Littlewoods Shop Direct Group</a> (one of the UK's largest home shopping and online retailers) and when you have a product range such as some of these brands (10,000 plus in some cases) providing users with intuitive and productive ways to compare their potential purchases can be key way to keep their browsing and shopping momentum moving. This is even more crucial with the continued rise of comparison sites which are built around this functionality. One key recommendation I would add to your list for comparison pages is to actually make the design user centred, with the appropriate use of white space and the removal of clutter where possible. For instance the Tiger Direct version can appear overwhelming due to a lack of focus on providing the user with a clean and uncluttered feel to what is an information rich page. Good article Linda, and a subject very much in tune with my experiences. I’ve previously worked at Littlewoods Shop Direct Group (one of the UK’s largest home shopping and online retailers) and when you have a product range such as some of these brands (10,000 plus in some cases) providing users with intuitive and productive ways to compare their potential purchases can be key way to keep their browsing and shopping momentum moving.
This is even more crucial with the continued rise of comparison sites which are built around this functionality.

One key recommendation I would add to your list for comparison pages is to actually make the design user centred, with the appropriate use of white space and the removal of clutter where possible. For instance the Tiger Direct version can appear overwhelming due to a lack of focus on providing the user with a clean and uncluttered feel to what is an information rich page.

]]>