eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves

As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded. However, there’s a now growing trend among top brands to move away from monolithic commerce technologies that combine content ...

Experience-Driven Commerce: 6 Ways to Become an Experience Business

This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester ...

Guide to Link Building for Ecommerce

Link building is critical to SEO, but tougher for commercial sites than for blogs and other content sites. Not only is it difficult to attract links directly to product pages, product pages can disappear when products sell out – along with their ...

Behavioral Targeting: A Guide To Remarketing Strategy

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...
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