EP 5 Press Releases Making the Rounds

DM News - a news site for the Direct, Database and Internet Marketing industries - covered the impending release of EP 5 with an article by Chantal Tode, Senior Editor who covers catalog and retail news and BTB marketing for DM News and DM News.com. Here’s a snippet of her take on EP 5 and One Page

The new e-commerce platform enables marketers to create promotions using natural language. Its search engine optimization tools connect Web searchers with relevant products. Elastic Path 5 also delivers filterable in-site search and navigation for shoppers’ convenience.

Elastic Path customer and U.K.-based online retailer Electric Shopping.com was looking for an e-commerce platform that would help it raise conversions and lower the cost of customer acquisitions. Since launching on Elastic Path, the retailer’s order volume has increase, average order size and items per basket is up 25 percent and order accuracy has never been as high, the company said in a statement.

Elastic Path One Page, the shopping cart component of the new platform, combats cart abandonment by enabling returning customers to complete an order with a single click. One Page eliminates waiting for page reloads, provides a constant snapshot of order details and allows cart contents and order details to be adjusted at any time, in any order, without leaving the checkout process.

Over at IT Business, Canadian Technology News, they published a article about the Elastic Path 5 announcement saying,

Elastic Path Software also unveiled Elastic Path 5, the most recent advancement of its e-commerce platform for online retail. The re-engineered platform delivers a promotion rules engine, search engine marketing functionality, faceted in-site search and navigation, and full Web services capabilities to mid-sized online retailers.

Using Elastic Path Rules, e-commerce marketers can create a large number of promotions using natural language, maximizing the value of each order. Elastic Path Optimize offers search engine optimization tools used to connect Web searchers with the most relevant products possible, boosting overall conversion rates and minimizing customer acquisition costs, the company said.

Elastic Path Seek is designed to deliver filterable in-site search and navigation, helping shoppers find products fast. Utilizing web services, Elastic Path Connect provides connectivity into alternative data sources such as enterprise resource planning (ERP) to deliver a consistent multi-channel experience to shoppers.