There’s no doubt that we’re in the age of the ‘digital’ retailer. Forrester Research estimates that by 2017, half of all retail transactions — approximately US$900-million of the US$1.8-trillion retail market — will be influenced by digital channels in some way, including search / research, social, email marketing and in-store technologies.
Today, ecommerce is broader than a domain for an online catalog. From mobile apps to iBeacon, creating a seamless customer journey across digital experience touchpoints is top of mind for progressive online retailers and brands.
Our latest white paper The New Retail Experience: How Digital Experiences and Contextual Technology are Changing the Face of Retail digs into why a new approach to backend platform – integrating content management systems with CRM and ecommerce – is key for achieving an integrated customer experience.
Pick up your copy at the Elastic Path Booth #1809 if you’re attending IRCE this week, or download The New Retail Experience: How Digital Experiences and Contextual Technology are Changing the Face of Retail directly from our site.
And if you’re an enterprise company using Adobe Experience Manager, you’re eligible for our awesome Bluetooth speaker swag. See ticket below for details…
And if you’re curious how Elastic Path works with Adobe AEM – check out what one of our partners Netcentric has to say (sometimes a little magic happens at our booth…)