Email Marketing that Drives Conversions [Infographic]

This week’s featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions.

Social media has certainly not killed email marketing, which still converts on average higher than search engine traffic and not surprisingly, more than Twitter. To be effective, you must avoid batch blasting, the email echo chamber, and understand the technographics of your audience.

Click infographic to enlarge

Tweetables:

  • Avg add-to-cart % for email 10.91%, CR% 4.16% (Apr-Jun 2012) Click to Tweet
  • Mobile email opens up 34% over last 4 mos, desktop down 9.5% Click to Tweet

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One Response to “Email Marketing that Drives Conversions [Infographic]”

  1. Peter says:

    In my experience with email communications, the more specific you are with emails the better. If that means sending out different batches to different parts of the country or any other variable, then you will see better conversions.

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