Holiday Email: A 12 Point List to Check Twice Before You Hit Send

For many online retailers, the holiday email season is already underway. But it’s not to late to check if your holiday emails are naughty or nice. Before you hit send, make sure you’re maximizing your opportunity by answering the following ...

8 Tips for Recovering Abandoned Shopping Carts

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
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