Comments on: Making Emails Enticing to Everyone

By: Linda Bustos

Linda Bustos — Wed, 09 Dec 2009 02:57:25 +0000

Umm..no.

By: Optimizing Landing Pages to Match Customer Motivation | Get Elastic

Optimizing Landing Pages to Match Customer Motivation | Get Elastic — Sun, 20 Sep 2009 15:01:37 +0000

[...] Making Email Creative Enticing to Everyone [...]

By: Optimizing Product Reviews for Different Buyer Personalities | Get Elastic

Optimizing Product Reviews for Different Buyer Personalities | Get Elastic — Mon, 15 Sep 2008 12:05:29 +0000

[...] We’ve talked often about the buying modalities made famous by the Eisenberg brothers and Future Now. We did a Webinar about it and a couple blog posts about how different personality types respond to email subject lines and email creative. [...]

By: Jon J

Jon J — Wed, 23 Jul 2008 08:13:08 +0000

Tiger Direct is another of those companies I’ve used in the past and probably will again but I ignore their emails cos they send them to me too often. I haven’t reached the point of un-subscribing but I probably should – I rarely read their almost-daily emails.

And this brings up another point… when Tiger Direct tries to push a consumer electronics product like a GPS at me with a deep discount, it’s often cos it’s been discontinued or is no longer state-of-the-art. Remember that an online retailer doesn’t always have my best interests at heart and direct email attempts to cut out the “looking around for a product and a supplier” phase.

If you’re actually looking for a GPS in real life Linda, I’d recommend gpscity.ca – enormous range, fab prices, fast shipping. As for models, keep researching and talk to someone about your specific requirements but, for a full-featured in-car unit, it’s hard to beat the Garmin Nuvi 760 at the moment. I believe Garmin is generally accepted to give better routing than the other major manufacturers.

By: Linda Bustos

Linda Bustos — Wed, 16 Jul 2008 17:39:11 +0000

@MP3,

You can start with our email marketing category (shameless plug)
http://www.getelastic.com/category/email-marketing/

Also check out these blogs:

blog.sitebrand.com
retailemail.blogspot.com
retailemail.com

By: MP3 Music

MP3 Music — Wed, 16 Jul 2008 14:52:47 +0000

Where I can read about email marketing?

By: CommerceStyle

CommerceStyle — Tue, 15 Jul 2008 14:10:07 +0000

@Melissa – Trust me, I know how tempting that “Mark as Spam” button is, but remember, only use it if it’s really spam. Sure they may be sending you too many emails for your liking, but at some point you’ve opted in for those, so the right thing to do would be to opt out and not falsely “Mark as Spam”.

By: E-Commerce India

E-Commerce India — Tue, 15 Jul 2008 08:41:56 +0000

I liked how you’ve separated potential customers into categories…this way every email recipient will find what he is looking for…nice post.

By: eCommerce Consulting

eCommerce Consulting — Tue, 15 Jul 2008 06:01:31 +0000

@Melissa – not only do they send emails everyday, but also it seems like they send catalogs everyday. My wife gets them constantly and it is such a waste. But it’s a great point, there’s a fine line between sending often enough and sending too often. With companies like Victoria’s Secret, you’d like to see them employ not only a permission based email marketing but also a preference based, where you control the frequency of the emails.

Regarding the article, one thing that stood out to me besides what you pointed out is that the “printer friendly” button stands out more than the “add to cart” button. They also could definitely benefit from some CSS padding to separate the content a bit – it is way to cluttered for a landing page. I could go on and on but we’ll stop there =)

By: Melissa

Melissa — Mon, 14 Jul 2008 14:15:12 +0000

You know, I can’t help but notice that you also have a Victoria’s Secret email. I’ve been getting an email from them every day! It’s reached the point where I’ve marked it as spam and I don’t want to shop there–talk about over-sending!