Comments on: Could Email Previews Increase Retail Email Opt-In?

By: Thomas Rachielles

Thomas Rachielles — Mon, 16 Feb 2009 02:49:52 +0000

This concept would probably increase email capture rates for companies, and as we know, the more customers you reach the more beneficial these emails are for the company. I agree that this is a great idea, and will create some sort of trust between customer and company. It shows that they are committed and up-front about what to expect from the emails, and that they aren’t just spam crowding your inbox. Great observation, and good post.

By: Sue

Sue — Tue, 10 Feb 2009 21:35:13 +0000

Your suggestions applied … would love to know your thoughts!

By: Rachel Burkot

Rachel Burkot — Thu, 05 Feb 2009 21:48:06 +0000

Email previews seem like a really good idea to me. As a consumer, it leaves me with the impression that the company is trying to be upfront and honest with me about exactly what I will be receiving if I sign up to receive emails. I’d be more likely not only to sign up for emails but to buy from the company. Additionally, Shoeline’s list of reasons to sign up is also helpful and practical. Websites that spell things out for the customer with an emphasis on clarity are more likely to gain consumers’ trust and business, simply because they go the extra mile beyond their competitors.

By: Michael Straker

Michael Straker — Thu, 05 Feb 2009 17:26:32 +0000

A very good idea. I wonder, however, why they cluttered up the examples page with a “Sign-In” area. If I click a link to see “examples”, I’m not expecting a login page.