Comments on: Email Signup: Customer Experience FAIL http://www.getelastic.com/email-signup-fail/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Stuarthttp://www.getelastic.com/email-signup-fail/comment-page-1/#comment-16375 Stuart Sun, 18 Oct 2009 22:27:25 +0000 http://www.getelastic.com/?p=2199#comment-16375 I think your first line in this post is plain wrong. I've seen plenty of marketing team people make basic mistakes with website conversion and plenty of IT team people follow best practice. It's all down to a strong focus on investigating what is best practice and trying to put that in action coupled with plenty of user testing. It doesn't matter which team is doing this work, just that someone is. I think your first line in this post is plain wrong. I’ve seen plenty of marketing team people make basic mistakes with website conversion and plenty of IT team people follow best practice.

It’s all down to a strong focus on investigating what is best practice and trying to put that in action coupled with plenty of user testing. It doesn’t matter which team is doing this work, just that someone is.

]]> By: charleshttp://www.getelastic.com/email-signup-fail/comment-page-1/#comment-16373 charles Tue, 14 Oct 2008 17:25:20 +0000 http://www.getelastic.com/?p=2199#comment-16373 It should be a cooperation not IT only or marketer only task. :D It should be a cooperation not IT only or marketer only task. :D

]]> By: Linda Bustoshttp://www.getelastic.com/email-signup-fail/comment-page-1/#comment-16371 Linda Bustos Mon, 13 Oct 2008 21:04:38 +0000 http://www.getelastic.com/?p=2199#comment-16371 @Matt Thanks, I'm a "screenshot-aholic" like Bryan Eisenberg :) TGIP (thank God for Photoshop) @Matt

Thanks, I’m a “screenshot-aholic” like Bryan Eisenberg :)

TGIP

(thank God for Photoshop)

]]> By: Matt Golfcovershttp://www.getelastic.com/email-signup-fail/comment-page-1/#comment-16369 Matt Golfcovers Mon, 13 Oct 2008 20:59:27 +0000 http://www.getelastic.com/?p=2199#comment-16369 I've heard some goody things about this blog. The content has really been useful a great balance of text and pictures. I’ve heard some goody things about this blog. The content has really been useful a great balance of text and pictures.

]]> By: Linda Bustoshttp://www.getelastic.com/email-signup-fail/comment-page-1/#comment-16367 Linda Bustos Mon, 13 Oct 2008 20:49:11 +0000 http://www.getelastic.com/?p=2199#comment-16367 @ @bhans, Funny you ask, check out last year's post on email registration forms. #13 includes Disney Shopping's email signup options - a great way to segment your subscribers based on what they want to receive: http://www.getelastic.com/registration-usability-tips-ecommerce/ Just to clarify, the Disney thing was included to contrast the experience of the welcome email, but I agree, Disney vs. FAO would have been an interesting angle. Maybe our readers can go through the process and write their comments on their experience/difference in experience here in the comments and this post can evolve (crowdsourcing!) @ @bhans,

Funny you ask, check out last year’s post on email registration forms. #13 includes Disney Shopping’s email signup options – a great way to segment your subscribers based on what they want to receive:

http://www.getelastic.com/registration-usability-tips-ecommerce/

Just to clarify, the Disney thing was included to contrast the experience of the welcome email, but I agree, Disney vs. FAO would have been an interesting angle.

Maybe our readers can go through the process and write their comments on their experience/difference in experience here in the comments and this post can evolve (crowdsourcing!)

]]> By: @bhanshttp://www.getelastic.com/email-signup-fail/comment-page-1/#comment-16365 @bhans Mon, 13 Oct 2008 18:36:18 +0000 http://www.getelastic.com/?p=2199#comment-16365 This seems to have the beginning of a great post. I'm interested to know how the experience was with Disney. While I wholeheartedly agree that the Disney page looks better, how was the subscription process? How do they handle unsubscribe if they do not double opt-in? What came before the awesome email? I enjoy your blog, keep up the good work! This seems to have the beginning of a great post. I’m interested to know how the experience was with Disney. While I wholeheartedly agree that the Disney page looks better, how was the subscription process? How do they handle unsubscribe if they do not double opt-in? What came before the awesome email?

I enjoy your blog, keep up the good work!

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