Comments on: Branding from Email to Customer Service

By: The 4 Pillars of Ecommerce Copywriting « Get Elastic Ecommerce Blog

The 4 Pillars of Ecommerce Copywriting « Get Elastic Ecommerce Blog — Wed, 21 Jul 2010 19:58:33 +0000

[...] Showing some personality in your copy can also be persuasive, as it humanizes your website and creates positive vibes about your brand which can make people feel better about doing business with you. [...]

By: Casey

Casey — Sun, 07 Sep 2008 11:24:21 +0000

They do a good job of relating to their customers and bridging the gap between their company and their customers.

By: Jon Jennings

Jon Jennings — Thu, 04 Sep 2008 17:35:51 +0000

@Linda@Miva – there will come a time when every address in your inbox is festooned with brackets, asterisks and other visual bling. Then the way to stand out will be to just use your unadorned company name.

Plain is the new fancy.

By: Linda Bustos

Linda Bustos — Thu, 04 Sep 2008 04:38:51 +0000

@DJ – yeah, I wonder if they’re testing and I’m the lucky treatment group Works for me, I like it but some may slip through my spam filter from time to time. I use Gmail and rarely check the Spam.

@JJ – Oh I love Woot they are funny!

@Bean – thanks for the tip, I checked out their site, and Life Is Good has a nice story
http://www.lifeisgood.com/about/

@Jon – shh, I was going to pitch jason on changing our blog feed to “AAAAA111111 Ecommerce Blog” so we’re tops in your feed readers. Now he’s wise to my tactics…

@Ryan – yeah that’s a good model for satisfied employees

@Miva – in theory this works until others try to copy you and you no longer stand out…

By: Miva Modules

Miva Modules — Thu, 04 Sep 2008 02:20:14 +0000

It’s amazing how much difference that one change to the evogear “from” name made visually. That spoke to me so much more than anything else in this article (and the whole thing is good).

By: Ryan Douglas

Ryan Douglas — Wed, 03 Sep 2008 18:43:42 +0000

Linda-

I really love what evo is doing; in their neighborhoods, their communities, for their sports, and for online retailing. Having visited their store and meeting several of the employees it is easy to understand their approach of bringing personality and creativity to their marketing and branding. Everyone is passionate about what they do in the office and on the slopes and the company has found a way to encourage and promote their employees to be personable and real, not fake or dull which makes the connection with customer so much more rewarding and pleasurable.

keep it up evo! and get elastic rocks.

By: Jon Jennings

Jon Jennings — Wed, 03 Sep 2008 18:38:33 +0000

Gotta agree with DJ… there’s times when maybe it’s safer to be the same as everybody else! Although, to be fair, I did check my own email and SpamAssassin hasn’t added any weighting to email from people with [] or () or even (“-_-´´) in their addresses so maybe it’s safe.

[productname] strikes me as the electronic equivalent of an “AAAAA111111 Plumbing” Yellow Pages listing

By: Bean Jones

Bean Jones — Wed, 03 Sep 2008 13:16:22 +0000

This is a great example of a brand that knows what it’s all about and unapologetically embraces its identity.

Personally, I like the clothing store Life is Good. Ever seen their stuff? The designs range from gently irreverent to philosophical.

By: JJ Gould

JJ Gould — Tue, 02 Sep 2008 19:14:04 +0000

There’s Woot.com; everything from their product description to their blog to their FAQs reflect the same irreverent humour.

http://www.woot.com/

Unfortunately, they only ship to the continental US.

By: DJ Waldow

DJ Waldow — Mon, 01 Sep 2008 23:41:28 +0000

Linda -

As an email marketer…you *knew* I’d have to weigh in, right?

My one caution for evogear would be that putting “[ ]” in the From Name may trigger some spam filters. Same thing goes for dELiA*s and their “*” in the From Name.

I wonder:
a. if they tested
b. what the results of their tests were