Comments on: Looks Can Kill Your Design Effectiveness

By: Additional Tips to Test to Lift Subscriber Engagement - Be a Data Investigator: Part 3

Mon, 07 Dec 2009 14:53:30 +0000

[...] wearing or displaying your product or does the model detract from the product? There have also been studies around models where they are looking out at the audience versus looking at the copy and the impact on response; so be cognizant and conduct some tests to see which creates the most [...]

By: nike dunks

nike dunks — Thu, 16 Jul 2009 07:07:45 +0000

good topic, deserve a second thought.

By: The Goat

The Goat — Tue, 05 May 2009 12:13:43 +0000

You just have to make sure nobody is looking at that unsubscribe link

By: Cynthia

Cynthia — Wed, 15 Apr 2009 14:26:29 +0000

Fabulous post and comments. Thanks for sharing! Great blog.

By: martin

martin — Tue, 14 Apr 2009 08:46:28 +0000

It’s been a while, but in Germany there have been tons of research on eye-movement in catalogs. I always wondered why so much of proven effectiveness never made it to the web.

Catalogs have shown time and time again that you need to have models facing to the right in order to make people flip the page. You have to have models looking into the eyes of the reader in order to keep her interested.

Additional studies have shown that those trendy models looking grumpy or avoiding eye-contact even cause a feeling of being repelled.

And by the way, this is not some psychological stuff. The tests have been made on a “dollars per book”-basis.

By: Jojo

Jojo — Mon, 13 Apr 2009 19:39:56 +0000

Good information, you can visit this page to see another example related to e-commerce.
http://www.useit.com/eyetracking/

By: Jann Mirchandani

Jann Mirchandani — Mon, 13 Apr 2009 14:50:48 +0000

Great article. Thanks for sharing. I will definitely be paying more attention to this in the future!

By: geoffrey emery

geoffrey emery — Mon, 13 Apr 2009 03:07:44 +0000

Great Post.. Definitely got me thinking

By: Linda Bustos

Linda Bustos — Sat, 11 Apr 2009 21:14:16 +0000

Thanks for all the comments, and @Wiep I really like that example you link to.

Would be great if everyone who tests this comes back to comment and link to their own case study/results!

By: Wiep

Wiep — Sat, 11 Apr 2009 18:30:08 +0000

Do you mean something like http://www.seointern.com/blog/jack-russell-terrier-raises-conversions.html?

We’re currently running a few similar tests, and the results are pretty obvious. Don’t let a model look at the visitor, but at the content, CTA button, or your USP.