Comments on: Facebook Ads Deconstructed: 11 Tips for Marketers

By: Ralph M. (Facebook 4 Marketing)

Ralph M. (Facebook 4 Marketing) — Fri, 25 Jan 2008 16:59:09 +0000

You are completely right about the importance of harmonizing ad box message and landing page. Consistent messages create relevant expectations in customer’s mind while inconsistency can push back undecided buyer. This is one of the basics IMC (Integrated Marketing Communication) principles. Consistent messages improve conversion rates big time.

By: Web Design & Marketing

Web Design & Marketing — Wed, 23 Jan 2008 04:02:57 +0000

I think they don`t allow at the moment capitalization of the words in the ad copy .

Tony

By: Daan Jansonius

Daan Jansonius — Tue, 22 Jan 2008 21:34:05 +0000

Hey Linda, great write up! Completely agree with you. It’s weird that some people still don’t use all the targeting functions Facebook offers even though it’s easy to use and will increase the effectiveness of your campaign no end.

By: Janis Lanka

Janis Lanka — Tue, 22 Jan 2008 16:11:29 +0000

I wonder how audience behavior changes when they look at ads that visually look like they are part of Facebook structure/design vs. banners that clearly are graphic-rich (like Circuit City). Not only which ones get better CTR, but which ones get attention from the right people best (RPR – Right People Rate )

I agree with your idea that people in ads work well – Treadpit has done well in this case by using people in a very non-standard ad way.