Comments on: Fake Customer Reviews, Bad Product Reviews: What to Do?

By: Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic

Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic — Thu, 03 Jul 2008 20:55:25 +0000

[...] Fake Customer Reviews, Bad Product Reviews – What to Do? [...]

By: Competitors are funny animals…..

Competitors are funny animals….. — Thu, 08 May 2008 18:37:07 +0000

[...] are strange animals, they stalk your marketing, post bad reviews on forums and social media sites about your business (this happens for all walks of business) and [...]

By: Innovablog > Bonnes pratiques de la conception de formulaires web (2/2)

Innovablog > Bonnes pratiques de la conception de formulaires web (2/2) — Mon, 26 Nov 2007 10:18:16 +0000

[...] les sites d’eCommerce, pensez qu’un utilisateur / client en confiance sera celui qui convertira le plus. Personne n’a envie d’acheter sur un site s’il ne s’y [...]

By: BNET Intercom mobile edition

BNET Intercom mobile edition — Wed, 24 Oct 2007 21:36:15 +0000

[...] Fake Customer Reviews, Bad Product Reviews: What to Do? [...]

By: Social Media Marketing Secrets for Ecommerce - Get Elastic Ecommerce Blog

Social Media Marketing Secrets for Ecommerce - Get Elastic Ecommerce Blog — Wed, 10 Oct 2007 19:06:01 +0000

[...] forums, video sharing sites, social bookmarking and you could throw in social shopping sites and user reviews in the mix too for us ecommerce [...]

By: Linda Bustos

Linda Bustos — Thu, 30 Aug 2007 21:37:18 +0000

@ Ann D

Interesting. Perhaps a newspaper article would be an effective method of increasing consumer education

By: Ann D

Ann D — Thu, 30 Aug 2007 21:31:27 +0000

I think consumer education needs to be another important piece of the puzzle. A recent study (Ipsos 2006) indicated that consumers consider online reviews to be their second-most influential source of purchasing information, second only to newspaper articles. If online customer reviews are being given this kind of weight by the online consumer, that online consumer needs to be educated about the types of online review fraud that have been perpetuated in the past (and that still run rampant on some sites); and then he/she needs to be armed with the tools needed to critically evaluate online reviews for himself/herself. Without that information, the consumer loses, the manufacturers of legitimate products lose, and the ecommerce site loses (as frustrated consumers move on).

By: A Review of Product Reviews | etailology.com

A Review of Product Reviews | etailology.com — Fri, 17 Aug 2007 19:45:30 +0000

[...] and dealing with fake customer reviews: via [...]

By: BuzzillionsJim

BuzzillionsJim — Fri, 17 Aug 2007 00:25:26 +0000

Hey Linda, Well put. Sorting out the chaff from the wheat can be tricky so we at PowerReviews have a Verified Buyer program where retailers close the loop with their users so that when a user writes a review through our proprietary process we can validate that that person purchased that product (was that a run-on sentence or what!). On buzzillions.com, we mark those reviews as Verified Buyers. Hope that helps the next time you’re looking for reliable reviews. eBags.com also marks reviews as by people who own the product.