Tips for Increasing Sales on Black Friday

Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers from competitors. According to Forrester Research, U.S. online holiday sales will exceed US$95-billion ...

To Get Digital Experiences Right, Think Integration

There isn’t an organization in existence today that hasn’t had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique ...

Cross-Sells and Upsells: What is the Diff?

Cross-Sell, upsell, really – what’s the diff? Generally… An upsell is to get the customer to spend more money – buy a more expensive model of the same type of product, or add features / warranties that relate to the product in ...
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