API-all-the-things

18 API Business Models Deconstructed

Behind ecommerce’s social and omnichannel evolution lie APIs, whether they be internal or 3rd party. Powering apps, widgets, sharing tools and content feeds, APIs enable systems to communicate with other systems, and empower you to expand your catalog ...
mobile-native-apps

Why HTML5 Should Replace Native Apps for Ecommerce

Today’s post expands on one of my predictions for 2013 that could be somewhat controversial: HTML5 will begin to replace native apps in mobile commerce strategies, as Appleā€™s dominance dwindles and Android and Windows Mobile grow. The ease of ...
shopping-api-infographic

The Rise of Shopping APIs [Infographic]

Infographic Friday comes early this week, we’ve teamed up with Monetate on the Rise of Shopping APIs. Click image to enlarge Tweetable stats: 100 new APIs are launched every week Tweet this Programmable Web estimates there’ll be 30K APIs ...
t-commerce

t-commerce: 11 Innovations to “Watch”

What is t-commerce, exactly? If you Google t-commerce (or tcommerce), you’ll get results describing touch commerce (mobile), tablet commerce, Twitter commerce (no kidding), and television commerce. Will the real t-commerce please stand up? I won’t ...
abandoned-cart

Checkout Optimization: Are You Testing The Wrong Thing?

If your cart abandonment rate is, say, 58% – where do you start to fix the problem? Many marketers would jump in with optimizing the checkout process by reducing steps, slicing and dicing form fields, changing button colors and adding security badges. But ...
© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS