mobile-commerce

Omnichannel vs Multichannel and the Store of the Future

You can’t attend an ecommerce conference without one or ten sessions on “omnichannel” on the agenda. Like big data, it’s a buzzword that leaves many mystified, and a complex business issue that takes strategy and technology to ...
showrooming

The Showrooming Threat: 5 Ways to Fight Back

With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store. While some retailers are exploring iBeacon and other in-store digital goodness, ...
content-commerce

Closing the Gaps in the Content + Commerce Trend

“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social ...
API-all-the-things

18 API Business Models Deconstructed

Behind ecommerce’s social and omnichannel evolution lie APIs, whether they be internal or 3rd party. Powering apps, widgets, sharing tools and content feeds, APIs enable systems to communicate with other systems, and empower you to expand your catalog ...
mobile-native-apps

Why HTML5 Should Replace Native Apps for Ecommerce

Today’s post expands on one of my predictions for 2013 that could be somewhat controversial: HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. The ease of ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.