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	<title>Get Elastic Ecommerce Blog</title>
	<link>http://www.getelastic.com</link>
	<description>#1 Subscribed Ecommerce Blog</description>
	<lastBuildDate>Fri, 19 Mar 2010 11:05:18 +0000</lastBuildDate>
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	<item>
		<title>What Does Conversion Rate Mean?</title>
		<description><![CDATA[Quick quiz: Which of the following is the correct definition of &#8220;conversion rate&#8221;?
A. sales / unique visitors
B. sales / total visits
C. actions / unique visitors (e.g. home page test, conversion goal is not a sale but a reduced bounce rate or a click on the main call to action)
D. sales / number of carts initiated
E. [...]]]></description>
		<link>http://www.getelastic.com/what-does-conversion-rate-mean/</link>
			</item>
	<item>
		<title>Cloud Computing and ROI</title>
		<description><![CDATA[Most think cloud computing is about the ability to save operational costs.  That may or may not be the case, depending upon your enterprise or ecommerce problem domain.  Indeed, there are many dimensions to consider here, including:

Ongoing operational cost reduction.
The value of preserving capital.
The value of upsizing on-demand.
The value of downsizing on-demand.
The value [...]]]></description>
		<link>http://www.getelastic.com/cloud-computing-and-roi/</link>
			</item>
	<item>
		<title>6 Tips for Site Search Reporting: Things to Look For in Site Search Data</title>
		<description><![CDATA[SLI Systems has given me permission to publish 6 of nearly 80 tips on site search you&#8217;ll find in their latest e-book Big Book of Site Search Tips (free download). 
Enjoy!
1. Regularly check the top search terms on your site.
They can be good indicators of new items your clients are looking for, or product lines [...]]]></description>
		<link>http://www.getelastic.com/site-search-tips/</link>
			</item>
	<item>
		<title>JavaScript and Page Loading Performance</title>
		<description><![CDATA[No one likes to wait for a Web site to load.
Least of all someone doing some last minute birthday shopping for an expectant niece or nephew or the pressured husband that just realized tomorrow is his anniversary.
Shoppers have very little tolerance for slow loading retail Web sites, therefore, developers should do more to speed up [...]]]></description>
		<link>http://www.getelastic.com/javascript-performance/</link>
			</item>
	<item>
		<title>1-800-Headsets Uses Its Head in Triggered Email</title>
		<description><![CDATA[Spotted a clever way to entice repeat orders &#8211; offer a credit off a customer&#8217;s next purchase. If the credit is unused after a period of time, send a triggered email reminder, as 1-800-Headsets does below:

Subject line: You have a credit waiting for you at 1800Headsets.ca
Email body:

We thought you should know, you have a $10 [...]]]></description>
		<link>http://www.getelastic.com/headsets-email/</link>
			</item>
	<item>
		<title>Interview: George Michie on Paid Search</title>
		<description><![CDATA[Not long ago I had the privilege of teaming up with George Michie of the Rimm-Kaufman Group for an interview on ecommerce issues. George has graciously reciprocated to offer his expertise in paid search. George is a well respected thought leader in search marketing, serving as co-founder and CEO of RKG, member of Google&#8217;s SEM [...]]]></description>
		<link>http://www.getelastic.com/george-michie-interview/</link>
			</item>
	<item>
		<title>SEO Report Card: Optimization According to Google</title>
		<description><![CDATA[Earlier this week, Google offered a free download of its own SEO Report Card, an open and honest document that grades around 100 of Google&#8217;s own &#8220;products&#8221; (think Youtube, Maps, Adwords, Reader, Blogger etc). While it may satisfy your curiosity on how well the Big G does at SEO itself (seasoned search pros may snicker [...]]]></description>
		<link>http://www.getelastic.com/seo-report-card/</link>
			</item>
	<item>
		<title>Project Planning for Mobile Web Design</title>
		<description><![CDATA[With an estimated 245 million subscribers worldwide, the mobile Internet is rapidly becoming one of the best channels for retail sales.
With mobile commerce (mcommerce), merchants can reach potential customers as they commute, wait in the lobby at a doctor’s office, or eat lunch in the company cafeteria. But the mobile Internet can pose something of [...]]]></description>
		<link>http://www.getelastic.com/mobile-web-design-planning/</link>
			</item>
	<item>
		<title>Mobile Application or Mobile Website or Both?</title>
		<description><![CDATA[With the continued popularity of smartphones, more and more retailers are launching either mobile websites or mobile applications by the day. Many who haven’t yet taken the plunge are wondering what to invest their resources in first. 
Aside from “doing nothing,” retailers have 2 options when considering mobile commerce: building an application (or “app”), or [...]]]></description>
		<link>http://www.getelastic.com/app-or-mstore/</link>
			</item>
	<item>
		<title>Mobile Site vs Mobile Apps [Video]</title>
		<description><![CDATA[Elastic Path is running an Ecommerce Tip of the Week series on the Elastic Path home page, with archives on our Youtube Channel.
This week’s video is on mobile websites vs. mobile applications and features Elastic Path’s Peter Sheldon. 

RSS and email subscribers, can&#8217;t see video? View this post on the web.
Video Transcript:
Mobile commerce is growing.
In [...]]]></description>
		<link>http://www.getelastic.com/app-vs-mobile-site-video/</link>
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