<?xml version="1.0" encoding="UTF-8"?><rss
version="0.92"> <channel><title>Get Elastic Ecommerce Blog</title><link>http://www.getelastic.com</link> <description>#1 Subscribed Ecommerce Blog</description> <lastBuildDate>Wed, 08 Feb 2012 08:02:00 +0000</lastBuildDate> <docs>http://backend.userland.com/rss092</docs> <language>en</language> <item><title>3 More Alternatives to CAPTCHA</title> <description><![CDATA[If you missed it, Monday&#8217;s post explored 6 ways to reduce friction in the prove-you-are-human process. Thanks to our wonderful readers, we have 3 more CAPTCHA alternatives to cover: animated NuCaptcha, gamified Vouchsafe and a tip from &#8220;Anton&#8221; that we could describe as a &#8220;honeypot button.&#8221; NuCaptcha NuCaptcha combines video-animated CAPTCHAs with behavioral analysis to [...]]]></description><link>http://www.getelastic.com/3-more-alternatives-to-captcha/</link> </item> <item><title>6 CAPTCHA Alternatives to Improve Conversion</title> <description><![CDATA[CAPTCHA is more than a catchy name, it&#8217;s an acronym &#8212; Completely Automated Public Turing test to tell Computers and Humans Apart. But in practical terms, CAPTCHAs are often Consistently Annoying, and Prevent The Conversion from Happening A-Lot. One study by Stanford University (link opens as PDF) found 3 human users agreed on the &#8220;translation&#8221; [...]]]></description><link>http://www.getelastic.com/6-captcha-alternatives-to-improve-conversion/</link> </item> <item><title>Mobile Games: The Economics of Freemium [Infographic]</title> <description><![CDATA[Who creates a game only to give it away for free? Where&#8217;s the $$ in that? The freemium business model is taking over &#8212; an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from freemium mobile games. In-game [...]]]></description><link>http://www.getelastic.com/economics-of-freemium-mobile-gaming/</link> </item> <item><title>Ecommerce Links: January 2012</title> <description><![CDATA[Before we dive into the links, there&#8217;s still time to register for Conversion Conference and Affiliate Management Days upcoming in March. I&#8217;ll be speaking on Remarketing and Checkout Optimization, respectively. I would love to connect! What could be worse than SOPA and PIPA? A similar Act on a global scale. Find out why some believe [...]]]></description><link>http://www.getelastic.com/ecommerce-links-january-2012/</link> </item> <item><title>6 Tips for Improving Twitter Link Click Through Rate</title> <description><![CDATA[When it comes to sharing links through Twitter, what makes them click? Dan Zarella from HubSpot set out to answer that question, analyzing over 200,000 link-containing tweets, and measuring several characteristics that appear to influence click through. Dan&#8217;s findings are presented infographically (WordPress tells me this is not a word, but I don&#8217;t care), which [...]]]></description><link>http://www.getelastic.com/6-tips-for-improving-twitter-link-click-through-rate/</link> </item> <item><title>Social Networking Stats and Trends From Around the World</title> <description><![CDATA[Kicking off our new weekly feature Infographic Friday are our friends at Invesp Consulting, who have compiled some interesting stats and trends on social networking from around the globe. Why does this matter to ecommerce? We have become a social networking culture, and this behavior is permeating every area of our lives. Even solo activities [...]]]></description><link>http://www.getelastic.com/social-networking-stats-and-trends-from-around-the-world/</link> </item> <item><title>4 Reasons Why Entitlements Are The Future of Digital Content</title> <description><![CDATA[Not long ago, owning content meant holding a physical item – either you had a disc in hand, or you didn&#8217;t. Distribution and storage may have changed dramatically with digital formats, but ownership was still mostly defined by the files you had on your local device. Remember how iTunes reminded you to back up often [...]]]></description><link>http://www.getelastic.com/4-reasons-why-entitlements-are-the-future-of-digital-content/</link> </item> <item><title>Are Your CPCs Out Of Control? 5 Ways To Rein Them In</title> <description><![CDATA[It&#8217;s easy to spend too much money on pay-per-click. The infographic below (source) breaks down Google&#8217;s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries. While some of these click prices are not surprising, like for health insurance or wireless Internet deals (high ticket value and/or recurring revenue), [...]]]></description><link>http://www.getelastic.com/are-your-cpcs-out-of-control-5-ways-to-rein-them-in/</link> </item> <item><title>How Bounce Rate Optimization Can Improve Your Search Rankings</title> <description><![CDATA[Straight from Google&#8217;s Quality Guidelines comes the mantra for the white-hat SEO community: &#8220;Build your site for users, not search engines.&#8221; And Google means it. The search giant disclosed its latest algorithm update includes page layout as a ranking factor, with a focus on how much above-the-fold real estate is dedicated to visible content vs. [...]]]></description><link>http://www.getelastic.com/how-bounce-rate-optimization-can-improve-your-search-rankings/</link> </item> <item><title>How Facebook’s New Open Graph Features Impact fCommerce</title> <description><![CDATA[Facebook announced yesterday regarding its developer platform &#8212; namely, new features in its Open Graph are now available to all application developers. The new features were no secret, but we can now see them in action from 60 partner applications involved in the Open Graph Beta including Netflix, Hulu, Zynga, Spotify, Washington Post and Kobo. [...]]]></description><link>http://www.getelastic.com/open-graph-gestures/</link> </item> </channel> </rss>
