Comments on: 1-800-Flowers Claims First Retail Transaction Inside Facebook http://www.getelastic.com/first-facebook-sale/ #1 Subscribed Ecommerce Blog Thu, 09 Feb 2012 02:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: zacktyriahttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-48780 zacktyria Wed, 23 Feb 2011 18:48:30 +0000 http://www.getelastic.com/?p=2074#comment-48780 I’m a student at Western Michigan University and I am currently taking a retail management class with dr4ward (www.dr4ward.com) I agree with Mouli it will be interesting to see if these storefronts will be forced into the one-size-fits-all design of Facebook or if they’ll be able to differentiate themselves with a unique platform. If they are able to differentiate then I think they have a better chance of separating themselves from the pack. Either way, not having to leave you current page at Facebook to shop is a cool idea. Having to navigate away, then go back can be time consuming and annoying. Retailers like 1-800 Flowers will probably benefit the most from this because when on Facebook you might get the inclination to buy a loved one flowers. Other business might not have any success with this new tool because being on Facebook wouldn't peak your interest to buy any of their items. I’m a student at Western Michigan University and I am currently taking a retail management class with dr4ward (www.dr4ward.com) I agree with Mouli it will be interesting to see if these storefronts will be forced into the one-size-fits-all design of Facebook or if they’ll be able to differentiate themselves with a unique platform. If they are able to differentiate then I think they have a better chance of separating themselves from the pack. Either way, not having to leave you current page at Facebook to shop is a cool idea. Having to navigate away, then go back can be time consuming and annoying. Retailers like 1-800 Flowers will probably benefit the most from this because when on Facebook you might get the inclination to buy a loved one flowers. Other business might not have any success with this new tool because being on Facebook wouldn’t peak your interest to buy any of their items.

]]> By: Jelenahttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-46008 Jelena Mon, 14 Feb 2011 13:36:35 +0000 http://www.getelastic.com/?p=2074#comment-46008 There are more than a few solutions out there to shop using FB. One good example, well aligned with FB style is also florist http://www.Cvecara-Online.com with their shop on fan page: http://www.facebook.com/pages/Cvecara-Onlinecom/199350763412874?v=app_369666098814 There are more than a few solutions out there to shop using FB.
One good example, well aligned with FB style is also florist http://www.Cvecara-Online.com with their shop on fan page:
http://www.facebook.com/pages/Cvecara-Onlinecom/199350763412874?v=app_369666098814

]]> By: Facebook is the Shoe That Fits for Nine West | MARC USA InteractiveSnaxhttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-29136 Facebook is the Shoe That Fits for Nine West | MARC USA InteractiveSnax Mon, 20 Sep 2010 19:11:31 +0000 http://www.getelastic.com/?p=2074#comment-29136 [...] 1-800-Flowers http://www.getelastic.com/first-facebook-sale/, Nine West has created a tab on their Facebook page that lets ONLY fans receive exclusive [...] [...] 1-800-Flowers http://www.getelastic.com/first-facebook-sale/, Nine West has created a tab on their Facebook page that lets ONLY fans receive exclusive [...]

]]> By: Payvment — Blog Cubedhttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-27439 Payvment — Blog Cubed Thu, 19 Aug 2010 15:26:08 +0000 http://www.getelastic.com/?p=2074#comment-27439 [...] Granted, shopping on Facebook is very new. The first retail sale was a little over a year ago by 1-800-Flowers.com. This marked a new era of social media [...] [...] Granted, shopping on Facebook is very new. The first retail sale was a little over a year ago by 1-800-Flowers.com. This marked a new era of social media [...]

]]> By: Mouli Cohenhttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-19059 Mouli Cohen Sat, 08 Aug 2009 00:23:14 +0000 http://www.getelastic.com/?p=2074#comment-19059 One wonders how these brands will be incorporated into the site's overall infrastructure in order to drive traffic to the storefronts, given that Facebook relies primarily on homepages and personal connections for its navigation. It will also be interesting to see if these storefronts will be forced into the one-size-fits-all design of Facebook or if they'll be able to differentiate themselves with a unique platform. This is an especially important consideration for brands like Apple (though it's not clear if they're signing on), that rely heavily on image to sell their product. And lastly, considering how important the retail experience is to making a sale, particularly within the online environment - information, imagery, recommendations and checkout - I will be anxious to see how the application actually performs in relation to a popular model like Amazon or eBay. -MC One wonders how these brands will be incorporated into the site’s overall infrastructure in order to drive traffic to the storefronts, given that Facebook relies primarily on homepages and personal connections for its navigation. It will also be interesting to see if these storefronts will be forced into the one-size-fits-all design of Facebook or if they’ll be able to differentiate themselves with a unique platform. This is an especially important consideration for brands like Apple (though it’s not clear if they’re signing on), that rely heavily on image to sell their product.

And lastly, considering how important the retail experience is to making a sale, particularly within the online environment – information, imagery, recommendations and checkout – I will be anxious to see how the application actually performs in relation to a popular model like Amazon or eBay.

-MC

]]> By: Greg Plecashttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-19057 Greg Plecas Wed, 05 Aug 2009 19:54:42 +0000 http://www.getelastic.com/?p=2074#comment-19057 Sortprice has been giving free Facebook Stores to our merchants for months. We now have hundreds of merchants actively selling to Facebook Users directly from their own Facebook Applications. Our top merchants have thousands of active users and have created significant sales numbers. If you would like to know more you can reach me at 212-461-2204 Sortprice has been giving free Facebook Stores to our merchants for months. We now have hundreds of merchants actively selling to Facebook Users directly from their own Facebook Applications. Our top merchants have thousands of active users and have created significant sales numbers. If you would like to know more you can reach me at 212-461-2204

]]> By: Jeff Molanderhttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-19055 Jeff Molander Fri, 31 Jul 2009 20:53:46 +0000 http://www.getelastic.com/?p=2074#comment-19055 This excitement and "strategy" is misguided and illogical. Bloggers, trade media and "experts" would have us believe this is bold and innovative. Jim McCann and his otherwise brilliant team are busy taking the social media hype-and-spin bait and failing to innovate. This use of Facebook is a gratuitous one. It's on a fast-track to nowhere. Facebook is NOT the e-commerce Holy Grail. No, not yet... not by a long shot. The investment in a pop-up storefront on Facebook is a new idea? Nope, it's a seriously old one. ePods, Affinia!, Nexchange, iMediation and a list of about a dozen other failed companies tried this and failed in the early 1990's. Nearly ever major publisher has tried to set up mini-storefronts using simple (affiliate marketing) to complex (drop-shipping) tech tools that link up sellers and publishers. Fail. Fail. Fail. Today's economic climate must be considered. Yes -- it DOES cost real money to experiment like this. No -- MOST marketers CANNOT afford to fail using social media in a down economy. Otherwise how can we take Mr. McCann seriously or anything Flowers does as serious let alone remarkable? Just look at this from the release: "Facebook is redefining the social Web, a cultural and social phenomenon that has changed the way we connect with one another," says CEO Jim McCann as he whips the 'social media' hype engine into overdrive -- blowing by rational thought. 1) Facebook cannot re-define the social Web. Facebook isn't doing anything that others aren't doing -- it just has more mass. Facebook isn't God, Mr. McCann. 2) The social Web isn't a cultural or social phenomenon that's changed the way we connect with one another. The social Web merely makes what we've done for generations easier, faster and boarderless. Sorry guys and gals but most of this is wishful thinking. Time and time again consumers have demonstrated a total un-willingness to shop in distributed environments unless there's a REAL value proposition (ie. an affiliate handing cash back, coupons, etc.). This excitement and “strategy” is misguided and illogical. Bloggers, trade media and “experts” would have us believe this is bold and innovative. Jim McCann and his otherwise brilliant team are busy taking the social media hype-and-spin bait and failing to innovate. This use of Facebook is a gratuitous one. It’s on a fast-track to nowhere. Facebook is NOT the e-commerce Holy Grail. No, not yet… not by a long shot.

The investment in a pop-up storefront on Facebook is a new idea? Nope, it’s a seriously old one. ePods, Affinia!, Nexchange, iMediation and a list of about a dozen other failed companies tried this and failed in the early 1990′s. Nearly ever major publisher has tried to set up mini-storefronts using simple (affiliate marketing) to complex (drop-shipping) tech tools that link up sellers and publishers. Fail. Fail. Fail.

Today’s economic climate must be considered. Yes — it DOES cost real money to experiment like this. No — MOST marketers CANNOT afford to fail using social media in a down economy.

Otherwise how can we take Mr. McCann seriously or anything Flowers does as serious let alone remarkable? Just look at this from the release:

“Facebook is redefining the social Web, a cultural and social phenomenon that has changed the way we connect with one another,” says CEO Jim McCann as he whips the ‘social media’ hype engine into overdrive — blowing by rational thought.

1) Facebook cannot re-define the social Web. Facebook isn’t doing anything that others aren’t doing — it just has more mass. Facebook isn’t God, Mr. McCann.

2) The social Web isn’t a cultural or social phenomenon that’s changed the way we connect with one another. The social Web merely makes what we’ve done for generations easier, faster and boarderless.

Sorry guys and gals but most of this is wishful thinking. Time and time again consumers have demonstrated a total un-willingness to shop in distributed environments unless there’s a REAL value proposition (ie. an affiliate handing cash back, coupons, etc.).

]]> By: Wadehttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-19053 Wade Tue, 28 Jul 2009 04:23:40 +0000 http://www.getelastic.com/?p=2074#comment-19053 Thanks for the mention Linda! PetsRight - I think you've been led astray a bit. If you'd like what 1-800-Flowers has then get in touch with us at Alvenda (not CartFly). Bands don't use our solutions - retailers do. ;-) Also, Linda was right - the first sale happened within a couple hours of launching the store earlier this month. Wade (CEO Alvenda) Thanks for the mention Linda!

PetsRight – I think you’ve been led astray a bit. If you’d like what 1-800-Flowers has then get in touch with us at Alvenda (not CartFly). Bands don’t use our solutions – retailers do. ;-)

Also, Linda was right – the first sale happened within a couple hours of launching the store earlier this month.

Wade (CEO Alvenda)

]]> By: Cash Backhttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-19051 Cash Back Wed, 22 Jul 2009 23:57:52 +0000 http://www.getelastic.com/?p=2074#comment-19051 That's a pretty cool idea to have a whole shopping cart system syndicated in widget form. I'm sure that would convert very well. I'm a little surprised this has not been big until now. I wonder if we'll start seeing this kind of thing all over the web in the coming years. That’s a pretty cool idea to have a whole shopping cart system syndicated in widget form. I’m sure that would convert very well. I’m a little surprised this has not been big until now. I wonder if we’ll start seeing this kind of thing all over the web in the coming years.

]]> By: PetsRighthttp://www.getelastic.com/first-facebook-sale/comment-page-1/#comment-19049 PetsRight Wed, 22 Jul 2009 18:03:13 +0000 http://www.getelastic.com/?p=2074#comment-19049 Jesse, Got it up and running... but would rather see the tab read "shop" as opposed to "my stores"... especially if i'm only running one store. Jesse,
Got it up and running… but would rather see the tab read “shop” as opposed to “my stores”… especially if i’m only running one store.

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