According to the National Retail Federation, 40% of shoppers plan to begin their Christmas gift search before Halloween – have you started your holiday email campaign?
Here are some free resources that can help you with your email marketing campaigns this holiday:
- Tom Lindmeier of MarketPlanB Consulting offers a free white paper download that serves as a good introduction to email marketing: frequency, offers, segmentation and testing.
- Last November’s Elastic Path Webinar: 12 Can’t Miss Email Strategies for Online Retailers with Sitebrand’s Carolyn Gardner is worth a replay, and catch the text recap on our blog.
- Mark Brownlow from Email Marketing Reports has a 4-part series on holiday email marketing: Part I http://www.email-marketing-reports.com/iland/2008/10/holiday-email-marketing-i-getting-ready.html, Part II Frequency, Part III Last Minute Tactics and Part IV Not Everyone Celebrates Christmas.
- 12 Things Retailers Must Learn from Holiday ‘07 Webinar speaks to special event marketing in general.
- You can catch up on all previous and upcoming updates on what top online retailers are doing with Black Friday, Cyber Monday, Christmas and Hanukkah campaigns at the RetailEmailBlog.
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It’ll be a good idea for marketers to start early and offer steep discounts and sales for their products. Consumer confidence is low and wallets are clamped shut for the most part. Honestly, it’s not *that* bad economically (we’ve been through much worse in recent memory), but psychologically, people need to find deals to get them to spend for gifts, luxury items, and other big ticket items.
I can’t believe we did that webinar a year ago! Yikes, time sure flies by! And good news, I just contributed some NEW holiday email tips (for B2B and B2C) to Constant Contact’s Hints&Tips eNewsletter. In fact I posted about this very article on the Sitebrand blog at: http://tinyurl.com/66vy5s
The fun never stops!