$95 Landing Page Handbook FREE For Get Elastic Readers

Reading Get Elastic has its benefits! Even if you missed our most-awesome Webinar with conversion expert Ayat Shukairy yesterday, you can now catch the full replay.

There was a special surprise for all who attended the event live via telephone - a free copy of INVESP Consulting’s Landing Page Handbook.

But INVESP is extending this offer to all Get Elastic readers who reserve their free copy within the next 5 days (this offer ends Tuesday, February 19). The book will be released March 17, and will retail for $95.

And don’t forget to sign up for 2 more exciting Webinars:

Jon Stewart or Oprah: What’s Your Online Store Personality

Your website talks to people with words, images, offers, features and design - but is it the language your customers understand?

Join us for this celebrity-inspired webinar and learn:

* The 4 types of people browsing your site
* How to adjust your design to speak to each type appropriately
* What type of messaging and incentives optimize conversion
* What features will trigger action for each type
* Creative ways retailers speak their language

Date: Thursday, March 6, 2008
Time: 11 am - 11:30 am Pacific / 2 pm - 2:30 pm Eastern
Panelists:
Jason Billingsley, VP Innovation, Elastic Path Software
Carolyn Gardner, Director of Customer Experience, Sitebrand

Effective Online Merchandising: What Sells?

Matching a shopper with the best fit product is part art and part science - those who marry the two are the most successful online merchandisers.

In this webinar you will learn strategies for:

* What type of image to use and where
* What an effective cross-sell looks like and behaves
* Where cross-selling should occur
* New strategies for matching shoppers with products

Date: Thursday, March 13th, 2008
Time: 9 am -10 am Pacific / 12 pm - 1 pm Eastern
Panelists:
Jason Billingsley, VP Innovation, Elastic Path Software
Mike Svatek, Director, Marketing & Product Management, Baynote